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Dream Merchant At 1658 Westheimer Rd.


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Houston Business Journal has more on plans to fill the space at 1658 Westheimer once One Fifth closes, plus additional details about the Salty Donut's upcoming Houston location.

 

After Underbelly Hospitality closes One Fifth, its rotating-concept restaurant, later this year, the Montrose property will be expanded to welcome a Miami-based artisan doughnut shop. But the search for a tenant to fill the existing building is still underway.

Rue, a Dallas-based boutique real estate company that focuses on urban-core food and beverage concepts, is spearheading that search while working to create an addition to the building for The Salty. The doughnut shop plans to open toward the latter half of 2022, joining locations in Austin and Dallas as well as Miami and Orlando, Florida.

Jeremy Zidell, founder and managing partner at Rue, and Tripp Russ, also with Rue, are marketing the property at 1658 Westheimer Road, and Zac Hoffer with The Retail Connection’s Houston office also represented The Salty in the lease.

Rue is currently in the process of finalizing the required approvals from the city of Houston for the expansion, so the square footage of the doughnut shop is not yet available.

“The aspiration and vision for the property calls for creating a large courtyard area and to-be-constructed building on the northern end of the property currently abutting One Fifth’s rear walls,” Zidell said.

 

https://www.bizjournals.com/houston/news/2021/10/25/home-of-one-fifth-expands-for-the-salty.html

 

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  • 3 weeks later...
On 10/29/2021 at 10:25 AM, mkultra25 said:

"Salty Donut" is far from an attractive name. It sounds like something that you'd look up at Urban Dictionary.  

 

I think that's possibly one of the reasons the business rebranded last year from the Salty Donut to the Salty.

Part of the rebrand is a move to indicate they're more than just donuts. It's a cafe. Miami's weekly alternative publication reported about the rebrand last year in further details.

From comments in various Facebook groups and conversations with friends of mine, the common sentiment is: "another donut shop?" Then there are the comments about there being Shipley, Voodoo Doughnut, Christy's, and other bakeries and cafes nearby with donut options.

But what some fail to realize is the Salty doesn't serve your average donut, which I'm glad CultureMap's food editor pointed out in his weekly dining podcast. I don't think there is a bakery or cafe serving the kind of donuts the Salty is bringing to Houston. And that's part of the appeal and why this will be one of those places you see people flocking to and photos/videos all over your social media feeds.

I think the new owners' plans for the property are ambitious yet interesting (creating space for the Salty, courtyard, and renovations to the former church). I am looking forward to see how the design and renovations turnout.

Edited by IntheKnowHouston
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agreed...Common Bond's continuous lines are proof there is a need for THIS type of bakery/cafe in the area and The Salty sounds like it will definitely give them a run for their money...btw for those that don't know, Common Bonds fresh baked goods are 1/2 price every single night the last half hour of opening! I go there often for this reason (unfortunately haha 🤪)

anyway...to me there is always room for more bakeries...and donuts 😋

Edited by gene
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  • 5 months later...
  • 2 months later...
  • The title was changed to Dream Merchant - 1658 Westheimer Rd.
  • 1 month later...

Dallas-based boutique real estate company Rue is partnering with Collier to lease the remaining spaces at 1658 Westheimer Rd.

The space previously housing One Fifth restaurant is still available. Office space is also available. 1658 Westheimer will also be the future home to the Salty (the Salty Donut). It's a Miami-based cafe specializing in artisan donuts and craft coffee.


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A newer marketing package for the property was recently released with more renderings. The renders include the building's exterior and a closer view of the Salty. In the rendering for the Salty's exterior, you can see the walk-up window outlined a few posts up.

I don't know if these are older renderings or not. The arches outside the Salty aren't shown in these.


https://www.colliers.com/en/properties/for-lease-incredible-opportunity-fronting-westheimer-in-the-core-of-montrose/usa-1658-westheimer-rd-houston-tx-77006-usa/usa1110282


https://www.rue-re.com/wp-content/uploads/2022/08/Houston-1658-Westheimer-Brochure-1.pdf
https://colliershouston.s3.us-east-2.amazonaws.com/property/1658-Westheimer-Brochure-ID1110282.pdf


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Edited by IntheKnowHouston
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On 5/17/2023 at 1:23 AM, hindesky said:

Pretty sure it's a demo permit for some of the additions to the main building.

ShONTDy.png



 

From Houston Business Journal a few years ago:

On 10/26/2021 at 6:57 AM, IntheKnowHouston said:

“The aspiration and vision for the property calls for creating a large courtyard area and to-be-constructed building on the northern end of the property currently abutting One Fifth’s rear walls,” Zidell said.

 

https://www.bizjournals.com/houston/news/2021/10/25/home-of-one-fifth-expands-for-the-salty.html



And from CultureMap in 2021:

Jeremy Zidell, founder and managing partner for Dallas-based real estate consulting and brokerage company RUE, tells CultureMap that the cafe’s current plan is to build a new structure and courtyard at the north end of the property that will abut the existing restaurant. Once the plan receives final approval from the city of Houston and construction begins, the shop looks to open in the fourth quarter of 2022.

https://houston.culturemap.com/news/restaurants-bars/10-26-21-the-salty-doughnut-shop-miami-houston-location-montrose-westheimer/

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  • The title was changed to Dream Merchant At 1658 Westheimer Rd.
  • 2 months later...

The 1920s gothic-style church in Montrose that most recently housed Underbelly Hospitality's One Fifth rotating restaurant concept is getting a new tenant serving Japanese cuisine. 

Houston-based Gitano Capital, the hospitality group behind Ojo de Agua in River Oaks, plans to debut an upscale Japanese concept in the space at 1658 Westheimer Road by 2025. Further details on staff and food have not been made available yet.

https://www.houstonchronicle.com/food-culture/restaurants-bars/article/montrose-church-japanese-restaurant-18563131.php

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Leasing materials for a nearby property shows The Salty in a retail trade area map.

The Salty (aka the Salty Donut) is an artisan doughnut shop from Miami, Florida. It's going up next to the building at 1658 Westheimer Rd. In recent years, the building has been home to One Fifth and Mark's.



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Edited by IntheKnowHouston
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  • 8 months later...

June 2024 Street View of 1658 Westheimer Rd.

As mentioned in above posts two dining establishments are planned for the site:
 

  • An upscale Japanese restaurant from Houston's Gitano Capital. The hospitality team is behind bringing Ojo de Agua to the Houston market. It will takeover the former building which last housed One Fifth.
     
  • The Salty (aka the Salty Donut) is an artisan doughnut shop from Miami. It will be a new build. The building will be constructed  going up next to One Fifth's former digs. 




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Another plan reviewing fee was purchased yesterday for 1658 Westheimer Rd.

Details from the permit:

  • Use: Remodel, restaurant
  • FCC Group: Non-residential alteration


The permit pertains to the existing building on the property. Once a church, the building has been repurposed throughout the years to house commercial businesses. One Fifth, a restaurant from Underbelly Hospitality, was the last occupant.

As previously mentioned, the existing building will house an upscale Japanese restaurant from Houston's Gitano Capital. Next to the structure will be a buildout for another food & beverage tenant, The Salty. A courtyard will be built to join the two buildings on the property.


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