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Humble Oil Company Tower/Springhill Suites Hotel At 914 Dallas St.


amsterdam128

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Humble Oil Company Tower At 1224 Main St.

I am not sure if this is already known on here but it looks like a new Starbucks is coming to Dallas and Main downtown. I belive this will be street level. Although I am not a huge fan of the corporate coffee giant, it is always nice to see more street level retail in DT Houston.

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I'm surprised no one has asked for a follow up on this--or provided another link with info. So when is this supposed to open and where will it be? In the Courtyard Marriott, Sakowitz, or Pavilions?

EDIT: Nevermind, from their website, the address given is the Courtyard by Marriott/Humble Tower Building. I wonder what the hours will be??? Even though many here prefer un-corporate coffee, let's face it--a Starbucks gives a different connotation than say, any other coffee spot. It's also cool that it will basically be at the Main Street Square station.

Edited by GovernorAggie
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This would be in addition to the Sbucks going in at the corner of Preston and Fannin (one block east of Main).

Looks to me that they are definietly planning on capturing the courthouse and legal crowd with this location as well as a lot of the baseball crowd that walks from the Preston station.

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I'm trying to picture where they would locate on Preston @ Fannin. What empty location is there currently?

The Main @ Dallas location is interesting, considering that the Pavillions would be across the street. And I see that they're moving ahead with work on the Vietnamese (I believe it's Vietnamese) sandwich shop in the parcel facing Travis Street. A good sign for the renovated Humble Tower, because they'd been trying for a while to fill in the retail components of the building.

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Well I think that Pavilions all of a sudden give a lot of attractiveness to the Humble Building's retail spaces.

Who knows, maybe that block or so of Main could become somewhat of a "fashion" block with American Apparel, a new shoe store, and maybe the Pavilions would have some clothing type stores along Main. This is in addition to what will be the Macy's.

Edited by GovernorAggie
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Well I think that Pavilions all of a sudden give a lot of attractiveness to the Humble Building's retail spaces.

Who knows, maybe that block or so of Main could become somewhat of a "fashion" block with American Apparel, a new shoe store, and maybe the Pavilions would have some clothing type stores along Main. This is in addition to what will be the Macy's.

i thought the American Apparel downtown was a no go, and they were only opening on location down Westheimer?

american apparel store locations

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The Humble Building will also see a cool little sneaker boutique opening on Polk and Main in a few months. They'll be the first street fashion retail to open downtown in years (unless you count Jos A Bank)

MY GOODNESS LargeTEXAS! You know that I love you -- but somehow I sense that there must have been a few beads of pure sweat dripping down from your face in lieu of this startling revelation........

.....for we all know simply how hard it is for you to reveal certain details of future development etc. etc. Nevertheless, this is simply an incredible coup for the "Humble Tower", for this kind of street level fashion business will certainly invoke that certiain "aura of cool" that many street level merchants look for......if this boutique really is one of the COOL SHOE STORES that we are all really familiar with -- than this is a coup indeed......

Certainly seems to me that "THE GODS of the Houston Pavilions", are certainly starting to smile down upon downtown Houston...... for I am almost certain that this area is indeed poised to become a fashion retail heaven in the near future -- but then again, only you know that for sure...... ;) right?

......just take your time.....keep us posted.......for this is why we love and trust you.........

Metropolitantexan

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I saw the Starbucks on Fannin @ Preston yesterday. The signs are up outside and they are pretty big given the size of the building. They will definitely have a lot of visibility.

Yea I bet they are. I will have to go check them out. They were wanting to make them even bigger but i think a column was in the way if i remember correctly, so it ought to be interesting how they turned out.

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Yeah, it's open. Say hey to my hubbie when you go in. ;)

And it's more of a "Walk-Thru" Sbux. There isn't much place to stand around or sit and work on your laptop. It's narrow and ... weird. I think the grand opening was today. Or tomorrow.

Iced tall 2pumps coconut, 1 pump vanilla percent latte

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I am not sure if this is already known on here but it looks like a new Starbucks is coming to Dallas and Main downtown. I belive this will be street level. Although I am not a huge fan of the corporate coffee giant, it is always nice to see more street level retail in DT Houston.

try some homegrown coffee and/or tea at tropioca. they need the business a lot more than starbucks.

Edited by houstonmacbro
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  • 6 years later...

The old Humble Oil Building has been sold and they are going to convert the apartment portion into a new Springhill Suites Hotel.  The building will, as of 2015, have Courtyard, Residence Inn, and Springhill Suites hotels. Humble Tower Apartments.

Marriott seems to have fallen in love with downtown Houston.  By 2016 we will have the following Mariott flags:

Courtyard

Residence Inn

Springhill Suites

JW Marriott

Autograph Collection and

Marriott Marquis

http://www.bizjournals.com/houston/blog/breaking-ground/2013/03/maryland-company-to-convert-historic.html

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I have lived in Humble Tower on and off for over 8 years :( sad day. The managers didn't even know about this. Everyone knew they were being sold, but didn't know that this is what they were going to do. I still don't see why. This place is 100% occupied all the time and there are wait lists to get into the building.

I think they are not leasing after 2013.

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Net loss.

 

Humble Tower apartments are great. 100% leased virtually all the time.

 

These new owners must know more than me, but I'd be surprised if a Spring Hill Suites could bring in more revenue than a 100% leased luxury apartment building.

 

Would somebody please start turning the old Texas Co. complex into apartments already!

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Net loss.

 

Humble Tower apartments are great. 100% leased virtually all the time.

 

These new owners must know more than me, but I'd be surprised if a Spring Hill Suites could bring in more revenue than a 100% leased luxury apartment building.

 

Would somebody please start turning the old Texas Co. complex into apartments already!

 

It makes sense to me.  They are taking an 82 unit apartment complex and converting it to a 166 unit hotel so I think that there is significant revenue gain in that.  It's walking distance to most of the major companies in downtown, it's located across the street from Pavilions, and it's directly on the light rail, so that strikes me as a pretty good location for a mid-range business hotel.

 

Also, as they reference in the article, there should be significant economies of scale because they can consolidate operations for all three brands in the building.  Not so close to the convention center, but I'm guessing that they probably run shuttles to the Convention Center already, so there won't be incremental cost there.

 

I know that there are a lot of people disappointed by the loss of residential, but I do think that there's a lot of upside to increasing the number of hotel rooms in downtown.

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I know that there are a lot of people disappointed by the loss of residential, but I do think that there's a lot of upside to increasing the number of hotel rooms in downtown.

 

Because Downtown needs less residents living in the area....who knows, soon we all may be living in Cinco

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166 hotel rooms does sound better than 82 apartment units.

 

However, when was the last time any market had 100% hotel occupancy rates? Houston's current rate is just 63.7%. That's 106 rooms a night, not 166.

 

Doing the (projected) math, here's what we can "know."

 

82 apartments/100% leased/$2,500 a month average = $205,000 a month

 

106 rooms a night/30 days a month/$130 a night = $413,400 a month

 

So, you've doubled monthly revenue. That's good.

 

But, then come the added expenses. First, there's the build out costs. Those are going to be huge. Everything from reconfiguring the space to buying furniture, linens, towels, etc... Then there's the monthly costs with higher insurance policies, a TON more staff (managers, desk clerks, house keepers, marketers, etc...), increased utility rates, etc...

 

Lastly, the hotel market in Houston is a lot more volatile than the current apartment market. 

 

There could be a higher upside, but there's also a lot more risks. Additionally, the Houston downtown market is getting ready to add a Marriott Marquis, a JW Marriott, and a rumored Hilton Garden Inn. That's a lot more competition for the $$$.

 

At the end of the day, I am a conservative investor. I wouldn't bite on this one.

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