Personal opinion, so take it with a grain of salt. Pitch 25 doesn't really have an identity. I say this because it's supposed to be a soccer bar? But it doesn't show the English Premier League matches, or any soccer matches, unless you specifically ask to put the matches on, and don't even think about getting game sound. Anytime I've been there it seems like a street market has opened up in the outside portion??
The space is HUGE. It always feels really empty, or really crowded. And it's only really crowded when the Champions League Finale is on, or the World Cup matches are being played. It really feels like it should be 2 separate bars instead of one large bar. I've never seen the indoor soccer area being used for anything outside of yoga, or lounging. So I don't really understand the point of it. It should be open play I would think whenever leagues aren't going on.