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Houston Business Journal

Home-building newcomer rolling out massive blueprint

Allison Wollam

Houston Business Journal

A new home builder in the Houston market is quietly expanding with plans to construct as many as 30,000 homes in the area over the next 10 to 12 years.

Richfield Homes, which was formed late last year, has begun moving forward with its first communities in Houston.

The company was formed by Richfield Investment Corp., which is capitalized by a small, private group of California-based investors. Richfield Investment has spent nearly a decade amassing some 10,000 acres of land in the Houston area.

Richfield Investment has an affiliate that has been building homes in Northern California for many years, but the company is just getting started in the Bayou City.

Rick Sabella, president of Richfield Investment, says Richfield Homes is planning to provide an alternative type of housing to the local market.

"Houston is a unique market, and it affords us the opportunity to push the envelope," he says.

An example of that is the company's 700-home Terra Del Sol development, which features brightly colored homes with white picket fences. Richfield Homes is beginning work on phase two of that project.

The land for Terra Del Sol, located off Highway 6 between Bellaire Boulevard and Beechnut, was originally purchased for apartment use, but the company chose to capitalize on the location for single-family residential.

Terra Del Sol offers peach and seafoam green-colored homes ;) with rear-entry garages, crown molding and ceramic tiles.

Sabella says this entry-level style of home is popular in Dallas, San Antonio and Austin but hasn't been introduced to Houston until now.

"It's a lot more expensive to do, which is why it took some time to bring to the Houston market," he says.

Richfield Homes has built 64 homes in the first phase of Terra Del Sol, of which 25 have been sold. The second phase will be comprised of 213 homes.

Sabella says the entire community should be built out in the next four to five years.

The second phase will offer homes that are slightly larger than those in the first phase. Residences will range in size from 1,300 square feet to 1,947 square feet and range in price from the $130,000s to the $160,000s.

The homes are designed to attract single professionals or newlyweds seeking an alternative to condominiums, according to Sabella.

Meanwhile, Richfield Homes is preparing to break ground on a similar concept nearby at Eldridge Parkway and Westheimer. The 80-acre Amherst community will feature 2,000-square-foot patio homes on 40-foot lots.

Sabella says the homes are priced to compete with townhomes in the area, carrying price tags of about $200,000.

Meanwhile, Richfield Homes is also building 1,000 homes ranging from 2,112 square feet to 2,636 square feet in Grand Oaks, located at Clay Road and Barker Cypress.

Sabella says Richfield will most likely retain 10 percent to 20 percent of the lots and sell the rest to other builders.

The company will began selling these patio homes in the next 30 to 45 days.

Richfield Homes is also planning to add about 150 single-family homes to the West8 project, a 104-acre mixed-use development owned by Richfield Investment. West8 is located at Westheimer and Beltway 8.

Sabella says the company plans to sell five lakefront acres to builders in an effort to provide a showcase neighborhood of homes.

Meanwhile, Richfield Homes is also preparing to break ground on the first 200 homes in the Wood Trace community, located in The Woodlands area.

Homes will range from 2,500 square feet to 3,500 square feet and be priced at $250,000 and up.

Sabella says there is a potential for 7,500 homes in the community, but adds that Richfield Investment will likely only keep about 10 percent to 20 percent of the land, building about 750 homes.

Richfield Investment also has designs for a 2,000-acre community at FM 1093 and the Grand Parkway called Sendero. Sabella says the company plans to sell about 600 of those acres to other builders.

The company also has grand plans for Richfield Ranch, a 2,500-acre community located at Highway 290 across from Fairfield.

Mike Inselmann, president of real estate research firm Metrostudy, classifies Richfield Homes as an "up and coming" builder that is entering a growth spurt.

"Richfield Homes has seemed to grow overnight from an adolescence stage to a grown-up stage," he says. "They've made investments, planned out their locations, hired human resource employees, and now it's all coming together for them."

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Ha-ha @ Subdude.

Apparently, this beige phenomena is national, as they have saturated Broward and Orange counties in Florida with the same thing (of course, we're talking more faux stucco instead of brick, mortar and prefabricated materials).

OTOH, I've seen what happens when you allow the wrong people to get creative with colors: I don't think deep lavender, for example, blends well with red but there you go.

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They really shold build more upscale homes, rather than homes priced below 150,000/160,000, so the area won't suffer from the same ghettoist symptoms that KB and Centex homes have. Or, they could at least mix and match, to disperse everything evenly.

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  • 3 months later...
They really shold build more upscale homes, rather than homes priced below 150,000/160,000, so the area won't suffer from the same ghettoist symptoms that KB and Centex homes have.  Or, they could at least mix and match, to disperse everything evenly.

Richmond was just on the news at KHOU.com. Look at the headline news of www.hadd.com for a video and article.

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