That shouldn't be a problem for the W Hotel we are talking here. These ultra-luxury hotels are frequented by the exact kind of people who would not only rent a car, but hire someone to drive them everywhere. Honestly, for a city this size, Houston has a dearth of hotels of this caliber. We are talking the Ritz-Carlton, St. Regis, JW Marriot, and The Luxury Collection by Marriott. The Waldorf Astoria, Conrad Hotels, and LXR Resorts by Hilton. The InterContinental hotels, Kimpton Hotels, and Regent Hotels by Intercontinental. Sofitel and Fairmont Hotels by Accor. Grand Hyatt by Hyatt. Mandarin Oriental. Loews Hotels. Houston's lack of these major brands, which even cities the fraction of its size has is baffling and shows an unbelievably weak hotel sector for a "world class city". Houston has an Intercontinental in the Medical Center, two Omni Hotels, Club Quarters, J.W. Marriott Hotels by the Galleria and in downtown, at least one Wyndham in the Energy Corridor...I'm blanking on any more. While Hostels are nice, its these marquee hotels that are the mark of a truly great city. So something like this, no matter how unappealing the building is, no matter the amount of subsidy, is welcome.