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Walmart Targeting Upscale Shoppers

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Wal-Mart Targeting Upscale Shoppers

By DAVID KOENIG, AP Business Writer Wed Mar 22, 2:52 AM ET

PLANO, Texas - Wal-Mart Stores Inc. has overcome its rural roots and downscale image to attract affluent shoppers, but executives admit that many of those well-heeled consumers come only for cheap groceries and steer clear of the other merchandise.

n its boldest effort yet to target upscale shoppers, the nation's largest retailer is opening a new store this week with an expanded selection of high-end electronics, more fine jewelry, hundreds of types of wine ranging up to $500 a bottle, and even a sushi bar.

Wal-Mart says it won't duplicate this format anywhere else. But if plasma TVs, microbrewery beer and fancy balsamic vinegar sell in Plano, those items could be added to stores in other affluent communities.

to read the rest: http://news.yahoo.com/s/ap/20060322/ap_on_...cale_wal_mart_1

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