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Heh. Just saw this in "Selling Steakburgers," a memoir by Robert Cronin, who was the president of Steak n Shake from 1971 to 1981:

Customers who had become a part of the great Texas migration in the late sixties and early seventies urged us to move into the Lone Star state. We responded with five stores in Houston in '76--5745 Westheimer, 2227 N. Gessner, 3730 Kirby, 811 S. Gessner, and 5322 FM 1960.

A few pages later, Cronin writes:

It was not long after we finished opening the Houston stores that we saw the handwriting on the wall. We simply were not big enough, nor strong enough, to carry the cashflow in the red without it having a negative effect on the company's earnings.
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