kcoole Posted August 25, 2008 Share Posted August 25, 2008 I am considering doing about 10K door hangers within a 2 mile radius of a new restaurant. Has anyone had any experience with this? What response rate did you achieve? What should I pay for the distribution? Any recommendations?Thank you! Quote Link to comment Share on other sites More sharing options...
TheNiche Posted August 25, 2008 Share Posted August 25, 2008 I am considering doing about 10K door hangers within a 2 mile radius of a new restaurant. Has anyone had any experience with this? What response rate did you achieve? What should I pay for the distribution? Any recommendations?Thank you!The kind of traffic this is most effective at generating are take-out and delivery. If you're promoting brand awareness on a sit-down restaurant, it may be more effective and possibly less expensive to use USPS bulk mail on post cards.As with most forms of advertising, your mileage may vary. Quote Link to comment Share on other sites More sharing options...
RedScare Posted August 25, 2008 Share Posted August 25, 2008 I don't think either form is more effective than the other. Cost may vary, and, having passed out flyers for my (former) restaurant before, it is hard to verify that your cheap labor is actually putting up all the hangers, unless of course, the labor is family or business partners. Quote Link to comment Share on other sites More sharing options...
gwilson Posted August 25, 2008 Share Posted August 25, 2008 The only market I ever find these working in is restaurants, but usually to people who are looking for takeout or delivery. It could be beneficial, but go the smart way. Find a few other local businesses that don't compete with you, perhaps new businesses that want to announce, and share the space on the hanger and cut your cost. You'll know whether it worked or not if you put a coupon on it. Quote Link to comment Share on other sites More sharing options...
TexasVines Posted August 25, 2008 Share Posted August 25, 2008 door hangers are the ONLY way to go in the lawn care businessthey get by far the most response and hit the exact target market you want to hit right at the time you want to hit itthis is not from me it is from nealry 100% of the people on a lawn care forum I go to from time to time Quote Link to comment Share on other sites More sharing options...
20thStDad Posted August 25, 2008 Share Posted August 25, 2008 Maybe this goes without saying, but whatever you send include some sort of coupon. Us cheap bastards love to think we're getting some deal, and it's a great excuse to try a new place. Quote Link to comment Share on other sites More sharing options...
kcoole Posted August 25, 2008 Author Share Posted August 25, 2008 Thank you! I've thought about partnering up with another company, but I'm concerned it'll make people less likely to look. Thoughts? Quote Link to comment Share on other sites More sharing options...
gwilson Posted August 25, 2008 Share Posted August 25, 2008 Thank you! I've thought about partnering up with another company, but I'm concerned it'll make people less likely to look. Thoughts?You've got two kinds of people. The people who look, and the people who don't. The tweeners aren't a big enough demo to even worry about. So partnering up isn't going to hurt you at all. Quote Link to comment Share on other sites More sharing options...
kcoole Posted August 26, 2008 Author Share Posted August 26, 2008 That's a good way to look at it. Thanks! Quote Link to comment Share on other sites More sharing options...
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