Great photo... this was the 'Wayside' Theatre, located on the NE corner of Telephone Rd @ Wayside Drive.
It was owned and operated by Interstate Theatres - they also operated the Santa Rosa @ Telephone Rd @Park Place, and the Eastwood at Telephone Rd @ Leeland, and the Broadway on Broadway near Manchester. I grew up in the "East End" and worked as an user at the Eastwood and the Santa Rosa.