Yup..I've been out of state recently, and most people I meet sometimes jokingly, sometimes not pretty much view Houston as a place they don't want to go to. They always want to visit Austin, some even Dallas, but not Houston. I think it's because of the humidity and sprawl. But I also met 2 people who had lived in Houston and said that it does grow on you....they learned to really like Houston. I'm still learning too, I guess. As for the image, I think the one thing Houston can really market is the international diversity. Most people don't know that Houston is very multicultural.