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Silly Architecture Firm Names


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http://archrecord.construction.com/practice/firmCulture/1101practice.asp

Among the first indicators of change was the rampant substitution of plus signs for ampersands, suggested by trendy graphic designers to give logos architectonic snap — a dated usage that Foster + Partners still affects.

Great article. I was already familiar with Foster + Partners, Coop Himmelb(l)au, and Studio Gang. But ":mlzd?" WTF?

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