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METRO Eyes Advertising To Improve Services


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What are your options if you find yourself facing a $93 million budget shortfall? For the Metropolitan Transit Authority the answer is cutting costs and examining new revenue opportunities, such as advertising. Advertising conjures up different responses from different people, but like it or not, advertising sometimes pays the bills. Ad spaces are sold to help area little leagues maintain their fields and to keep church bulletins coming each week. Depending on whether you

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