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Back In The Saddle Again


mojeaux131

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I remember a couple of years ago when this excellent new ad campaign debuted and it garnered national media attention. I thought HIWI was very clever and offbeat and just such a great fit for our city. It seemed like an ad campaign that didn`t try too hard and was certainly much cooler than lame-o slogans like `Houston`s Hot` and `Expect the Unexpected`. And people were free to add to it, too. They still are.

However, I check the website periodically and it seems like they`re not going anywhere with it. The `See Why` section says to check back after August 1 to see photo submissions and it`s now October. Pathetic. It really bums me out that such an interesting ad campaign seems to have passed out mid-chug. If the guys in charge have decided they`d rather not try to attract people here (the whole `more for us` ideology), fine. But don`t keep the website up. Don`t put our city`s name on something if you`re going to half-a$s it.

Edited by mojeaux131
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  • 4 weeks later...
  • The title was changed to Back In The Saddle Again

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