Ed Kohler

Good point. It's not entirely attributed to Digg. Although Houston Press has been the most successful of VVM properties at getting front paged at Digg. And it's also very active on other social media networks (not just Digg). Sadly, it's not clear whether the Houston Press' content is actually good or if it's just good at gaming social media sites. Personally, I don't consider slideshows of hamburgers to be great journalism. I recommend asking Houston business owners who's ads are being served to people around the world to people the Houston Press has drawn to their site through Digg gaming whether this is silly or now.