k5jri radio
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During my visits to B. Dalton Bookstore during the late summer/early fall of 1976, then presidential candidate Jimmy Carter's book, Why Not the Best?, was prominently displayed near the check out counter where customers paid for their purchases. According to most reviewers, the success of this book contributed to Carter's election victory in 1976 over the incumbent president, Gerald R. Ford. As a counterpoint, former president Ford attributed his 1976 election loss to his pardon of former president Richard M. Nixon (for any crimes Nixon may have committed while in office as President of the United States).
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Persistent, high economic inflation during the latter part of President Ford's administration was a significant problem that likely contributed to his election loss. President Ford and his advisors developed a slogan: WIN (Whip Inflation Now) in an attempt to show his administration was hard at work trying to reduce inflation while maintaining high economic activity. His opponent, Jimmy Carter, touted the success of the "zero-based budgeting" strategy he implemented as Governor of Georgia and argued that if enacted on a nationwide scale, it would be an effective strategy to control nationwide inflation that he would use if elected President. Unfortunately for President Carter, his administration had the unenviable task of dealing with simultaneous inflation and economic recession (low economic activity).
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