I think when you figure in all the local communities including Waller and surrounding areas (Hockley, Prairie View, Hempstead, Pine Island, Pattison, Brookshire, Navasota) and probably some people trying to escape the traffic/buildup from Cypress (Cypress is just down the road from Waller Town Center site), their will be plenty of support with the proper marketing and getting the word out, so if people know its there they will come and shop, eat, and stay a while. SH 290 connecting Houston and Austin. FM 2920 running east/west from Interstate 45/Spring area west through Tomball and Rosehill to Waller. Lots planned according to map: cinema theatre, around 6 fast food, 11 restaurants, 3 hotels, 3 banks, 3 pharmacy/drug store, grocery store, sporting goods store, health club, Superstore, home improvement store, medical/office space and around 4 more 'anchor' stores, who knows what those could be. So, overall it sounds like an exciting project and 2013 is only 3-4 months away so I hope it gets here sooner than later so people won't have to drive anymore to Katy, Tomball, Cypress, Houston, Conroe, etc. Excited!