Coaster Posted June 29, 2010 Share Posted June 29, 2010 (edited) I really hope this comes to fruition, but it seems like the type of thing that could be a disaster and lose a ton of money, if it ever even gets started.2 of my concerns are:1. The "green" theme. That can easily come across as too heavy-handed for a lot of people. Being eco-friendly is nice, but if visitors are constantly beaten over the head with it, it's gonna annoy a decent chunk of them. I mentioned this park to a couple of people yesterday (who hadn't heard of it) and told them the eco-friendly/green concept, and they both went "ugh." That's not the first thing you want people to say when they hear about your new theme park.2. Will kids want to go there? On the outside, it looks like there is a lot of stuff that kids will enjoy, but the reason that Disney is so revered by children are the characters and the history behind them and the name. Given a choice and all thing being relatively equal, are kids going to want to go here or the place with the characters they see on TV and movie screens every day. Kids are not going to care about "green", so there has to be something other than fun rides and activities to pull them in. Branding and appeal to children is going to be perhaps the most important aspect as to whether or not this place is a success.That said, I really hope it is huge.Here is why I think this park will be a success. 1. Houston is the largest metro area in the country not served by a major theme park. Green or not, politics or not, this park will be an easy drive for 6 million people with kids looking for family entertainment. Even AstroWorld with all it's issues made a profit (less, right before they closed it) because they were the only large theme park serving the Houston area. Right now people in the Houston area have to go to San Antonio or DFW or even further away for this type of entertainment. The EQ people know that all those dollars would be staying in the Houston area if there was a theme park nearby.2. Like it or not green is 'in'. It could be the circles one travels in, but everyone I mention this park to thinks that a green theme park is a very fresh idea. There are plenty of parks in the world that use culture and fantasy as themes. But this park will use science and green technology to peak people's interest. Something I think I read on the EQ website mentioned that there are all these green gadgets, green technology exhibits, ideas and theories that many people would be interested in but have no idea about because there has never been any place to showcase them and those are the kinds of exhibits that EQ will have. I've also read that EQ is not just going for the Houston market, they have ambitions that this park/resort is going to compete with 'the mouse'. If EQ creates a quality resort and park and get the word out that there is a place that will be both fun and promotes the environment, I think people will come from all over to see it. The key is QUALITY and FUN. The education angle is what is fresh in the theme park business and could really make EQ special to people of ALL ages. Edited June 29, 2010 by Coaster 1 Link to comment Share on other sites More sharing options...
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