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KTRK ABC 13 Graphics Package


Chris

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I’ve been a fan and viewer of KTRK ABC 13 for years. I’ve seen many changes throughout the years. Does anyone else think it’s time for a Graphics Package revamp or update!? The current package debuted in April 2015. It’s too generic in my opinion, a mix of skyline/city shots and modern would be a great fit in my opinion!

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I'm good with it. It's iconic at this point.

 

I don't care for KHOU's current look and feel which is flat and consists of large color regions. That's kind of the same design as mobile apps and social media websites, so its current and trendy, but also it just doesn't look great.

 

I think with 4K and good CGI being available now they should keep the skueomorphic look instead and just clean it up a lot with higher quality renders and whatever.

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  • 3 weeks later...
  • 8 months later...
On 12/17/2020 at 6:45 PM, zaphod said:

I don't care for KHOU's current look and feel which is flat and consists of large color regions. That's kind of the same design as mobile apps and social media websites, so its current and trendy, but also it just doesn't look great.

 

I think with 4K and good CGI being available now they should keep the skueomorphic look instead and just clean it up a lot with higher quality renders and whatever.

On the whole, I agree with this assessment for KHOU. It's generally been too plain for my tastes and the music is whatever - minus the odd scatting and clapping stuff. That's always been dated to me. It feels like it's like "hip" but in a 2017-ish sense. It doesn't age well. The other problem with that branding is that it is incredibly standardized. The current look and the two prior to it are the result of the purchase of Belo and it's absorption into Gannett, then spun off into TEGNA.

KHOU looks and sounds like the ABC stations in Corpus and Dallas, the NBC stations in Waco and College Station, the CBS station in San Antonio, the FOX stations in San Angelo and Abilene and so on - based on what I've seen on recent trips to those places. The execution is better on some things than others but in the end it's a look and sound in a box. That's the nature of the business as of late though. 

Back to KTRK - I don't think I'd bank on a huge change at this point. The ABC O&O Stations (of which KTRK is one) are fairly well known for holding onto a lot of their key branding elements for an extended period of time. KTRK's current music package has been in use for 26 years! The set and graphics are obviously newer, but most of either tend to get around 10 years of use on the station. Maybe in few years, maybe sooner - just educated guesses based on past history. 

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KTRK's current music package has been in use for 26 years!

 

This of course makes me think they should hang on to and polish it rather than toss it. Having a recognizable brand that people associate with trust and longevity you'd think would be desirable nowadays. Like people like nostalgic hometown stuff, they like Whataburger's branding for example.

Edited by zaphod
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  • 6 months later...

Did anyone else notice KTRK ABC 13 updated their newscast openings with different theme and VoiceOver. I noticed the change during all of their newscast yesterday. I wonder why the subtle but big change.

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2 hours ago, Chris said:

Did anyone else notice KTRK ABC 13 updated their newscast openings with different theme and VoiceOver. I noticed the change during all of their newscast yesterday. I wonder why the subtle but big change.

It might be worth checking YouTube to see if the other O&O stations made the same change. 

I can't speak for ABC, but when I worked for CBS, some days the O&Os would be required to adhere very closely to the standards out of New York, and other days, we were allowed local variation.  It seemed to change with the tides, management hirings and firings, and the same voodoo that influences lottery results.

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