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Iconia Hard Rock Houston: Hotel & Condominiums At 3500 Sage Rd.


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1 hour ago, MarathonMan said:

This is THE most random place for a “destination” hotel.  The obvious place to put a Hard Rock Hotel would be near Discovery Green/Toyota Center/Minute Maid/GRB.  

 

The fact that they are seeking cheap land rather than a higher value location on Post Oak or downtown suggests to me that the design will not be spectacular. These things usually work in proportion with one another.

 

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Building on 'cheap land' is what Houston's all about. How many landmark developments in this city were originally built on 'cheap land'? Not that I'm expecting a 'landmark' development from Hard Rock. 

 

1. GRB

2. Galleria

3. Astrodome

4. TMC

5. IAH

6. ?

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3 minutes ago, Response said:

Building on 'cheap land' is what Houston's all about. How many landmark developments in this city were originally built on 'cheap land'? Not that I'm expecting a 'landmark' development from Hard Rock. 

 

1. GRB

2. Galleria

3. Astrodome

4. TMC

5. IAH

6. ?

Houston

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I don't mind discourse but when it gets this childish and petty it serves no purpose or good, so I think both should take a time out in your rooms.

I'm the first to not always agree or dislike something but I don't try and disparage the other members. 

We don't need this kind of dialog.

Maybe click2 news comments is where this should take place..

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59 minutes ago, Response said:

Building on 'cheap land' is what Houston's all about. How many landmark developments in this city were originally built on 'cheap land'? Not that I'm expecting a 'landmark' development from Hard Rock. 

 

1. GRB

2. Galleria

3. Astrodome

4. TMC

5. IAH

6. ?

 

Only one of those is a private development, the rest took place outside of the normal laws of economics. And that private development, the Galleria, was built on fairly expensive land for its era. They actually had to buy out an office building and tear it down.

 

Land cost is typically a certain percentage of total development cost, the percentage fluctuating based on the market. A developer does not build a cheap building on expensive land because the cheap building will not bring enough profit for a return on the land investment. Likewise, a developer does not build an expensive building on cheap land because the fact that the land was so cheap suggests that it is not in a location with sufficient demographics/site linkages/surrounding uses that will support the building and allow it to make a profit. Sometimes a developer finds a hidden gem in land that nobody else saw and can build something amazing and make a huge profit, but this is rare and requires substantial vision as well as experience.

 

Or a developer might throw economics out the window and build an incredible building on relatively cheap land due to reasons of ego, civic pride, etc., but in these situations the building usually has trouble making a profit, especially if the conditions that led to its development disappear. Examples of this include the Empire State Building, the World Trade Center, and most of the highrises built in places like Houston, Dallas, and Midland in the 70's-80's.

 

Edited by H-Town Man
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47 minutes ago, bobruss said:

I don't mind discourse but when it gets this childish and petty it serves no purpose or good, so I think both should take a time out in your rooms.

I'm the first to not always agree or dislike something but I don't try and disparage the other members. 

We don't need this kind of dialog.

Maybe click2 news comments is where this should take place..

 

This.

 

Posts removed @mattyt36, @HOUCAJUN

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But let's not get carried away with the "cheap land" theory.  It's not as if the subject property is really that cheap of land. (It's valued at about $80/ square foot on HCAD.)

 

Having said that, I'm also a little perplexed by this site choice. Visibility is about the only thing it has to offer.  It does not offer easy freeway access or easy pedestrian (or for that matter, vehicle) access to the rest of Uptown.

Edited by Houston19514
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Actually for many people this is the gateway to the Galleria Uptown area so this would be up front and center. 

I would prefer to see this in the Convention Center  Discovery Green area or perhaps on top of the Hard Rock club downtown.

Theres several nice vacant lots in the east side of downtown.

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1 minute ago, bobruss said:

Actually for many people this is the gateway to the Galleria Uptown area so this would be up front and center. 

I would prefer to see this in the Convention Center  Discovery Green area or perhaps on top of the Hard Rock club downtown.

Theres several nice vacant lots in the east side of downtown.

 

It might be a gateway to Uptown for a number of locals, but it's hard to imagine it serves as a gateway for any significant number of tourists/hotel patrons.

 

Agreed that downtown in the Convention Center/Discovery Green area would be a much better location for  Hard Rock Hotel.  They could even direct patrons to their Hard Rock Cafe on the other side of downtown.

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36 minutes ago, Houston19514 said:

But let's not get carried away with the "cheap land" theory.  It's not as if the subject property is really that cheap of land. (It's valued at about $80/ square foot on HCAD.)

 

Ok, cheap is a relative term. The other locations we are talking about (Post Oak, Discovery Green) would probably cost triple that.

 

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I think this is a ridiculous location and can't imagine it gets built.  That said, some other nice hotels in the area aren't in exactly prime locations either--e.g., Houstonian, St. Regis, Omni.  Granted these hotels are very different than a Hard Rock hotel.  

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I have completely changed my mind on this...

the reason is obvious...

If they build a Hard Rock Hotel this close to the Galleria then the likely next step is that Planet Hollywood Restaurant would reopen inside the Galleria (*not affiliated with Hard Rock but they would just want a piece of the pie in Uptown...) and that means i would get to have their Cap'n Crunch Chicken Crunch Tenders whenever i wanted!!!!!!!!!!!!!!!!!!!!!!!!!!! (i don't know how to cook so don't point out the fact that i am linking a recipe...) 😵

https://topsecretrecipes.com/planet-hollywood-chicken-crunch-copycat-recipe.html

(yes none of this post makes sense but the CCCT's are THAT good that i can dream at least haha!)

 

Edited by gene
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1 hour ago, H-Town Man said:

 

Ok, cheap is a relative term. The other locations we are talking about (Post Oak, Discovery Green) would probably cost triple that.

 

 

Agreed; cheap is a relative term.  FWIW, HCAD has the McNair site on Post Oak also at $80/square foot. The vacant parcel at Post Oak and the Loop is $125/square foot.  HCAD values vacant land near Discovery Green in the $150 - $200/square foot range.

54 minutes ago, Timoric said:

I like this one in Baltimore if it is the same brand.

 

 

1.jpg

 

That is a Cafe and we're talking about a hotel and condos, but, yes, that is the same brand.

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Definitely an interesting location. I'm guessing this is a resort style place, right?  Looks like nearly of their properties are either near/on beaches or casinos, but they do have a New Orleans and NYC location "coming soon".  


The mega-block just north of the Marriott Marquis downtown would be perfect. It could be the interesting downtown hotel pool scene district. 

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1 hour ago, Houston19514 said:

 

Agreed; cheap is a relative term.  FWIW, HCAD has the McNair site on Post Oak also at $80/square foot. The vacant parcel at Post Oak and the Loop is $125/square foot.  HCAD values vacant land near Discovery Green in the $150 - $200/square foot range.

 

That is a Cafe and we're talking about a hotel and condos, but, yes, that is the same brand.

 

Actual costs are more reliable; the site for the 40 story high-rise at Post Oak and San Felipe was over $300/SF, as was the site for the Marriott Marquis on DG. The McNair site valuation seems low to me, possibly because it's a large tract, possibly because they couldn't get good recent sale data in that area, or if someone protested using sale data along Richmond.

 

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10 hours ago, htownproud said:

I think this is a ridiculous location and can't imagine it gets built.  That said, some other nice hotels in the area aren't in exactly prime locations either--e.g., Houstonian, St. Regis, Omni.  Granted these hotels are very different than a Hard Rock hotel.  

I think for luxury hotel developments, being a little of the main drag is not necessarily a bad thing. I think St. Regis is nicely tucked away as is the Houstonian. For a Hard Rock though I don’t see how it could ever work out. If a “failing” W brand can’t land in Houston in a good location, then how does a mediocre brand like Hard Rock land in a silly location on the backside of Uptown. A significant development here would help to obscure the view of the Mercer. Worst building in Houston. 

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6 hours ago, HOUCAJUN said:

I agree it's a weird site now but this will be a prime spot in the future after Mcnair development. Sometimes it takes developments to long to come to fruition here. Frustrating.

I keep seeing comments about the McNair development and how the two together will transform this area.  Question #1:  Will the McNair development really have enough presence to make a Hard Rock Hotel not seem out-of-place?  Question #2:  Are they really in close enough proximity to complement each other? 

 

Edited by MarathonMan
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10 hours ago, ZRFkris said:

I think for luxury hotel developments, being a little of the main drag is not necessarily a bad thing. I think St. Regis is nicely tucked away as is the Houstonian. For a Hard Rock though I don’t see how it could ever work out. If a “failing” W brand can’t land in Houston in a good location, then how does a mediocre brand like Hard Rock land in a silly location on the backside of Uptown. A significant development here would help to obscure the view of the Mercer. Worst building in Houston. 

 

HAHA OMG yes that darn Mercer condo building...what in the world were they thinking?! and I cannot believe the lack of windows....it resembles more a storage tower than a condo building... #kooky

 

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23 hours ago, H-Town Man said:

 

Actual costs are more reliable; the site for the 40 story high-rise at Post Oak and San Felipe was over $300/SF, as was the site for the Marriott Marquis on DG. The McNair site valuation seems low to me, possibly because it's a large tract, possibly because they couldn't get good recent sale data in that area, or if someone protested using sale data along Richmond.

 

 

What's the actual cost of the subject site?

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  • 2 weeks later...
On 6/13/2019 at 1:55 PM, gene said:

I have completely changed my mind on this...

the reason is obvious...

If they build a Hard Rock Hotel this close to the Galleria then the likely next step is that Planet Hollywood Restaurant would reopen inside the Galleria (*not affiliated with Hard Rock but they would just want a piece of the pie in Uptown...) and that means i would get to have their Cap'n Crunch Chicken Crunch Tenders whenever i wanted!!!!!!!!!!!!!!!!!!!!!!!!!!! (i don't know how to cook so don't point out the fact that i am linking a recipe...) 😵

https://topsecretrecipes.com/planet-hollywood-chicken-crunch-copycat-recipe.html

(yes none of this post makes sense but the CCCT's are THAT good that i can dream at least haha!)

 

You do know there was a Planet Hollywood inside the Galleria from 1997-2000ish, right?

 

Edited by clutchcity94
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