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CrockpotandGravel

Community Impact expands coverage to Houston's Inner Loop

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Hyperlocal newspaper Community Impact launched in Houston this month. Their markets include Austin, Dallas, and the Houston area. Their Houston market includes suburbs: The Woodlands, Spring, Tomball, Conroe, Cypress, Cy-Fair, Katy, Sugar Land, Friendswood, Webster, Humble, and Kingwood. Until this year, Community Impact covered Houston's suburbs specifically.

This month is the launch of their inaugural newspaper for Houston's Inner Loop. To them, Houston's Inner Loop only makes up certain parts of town. Houston's south and east side are not included as part of the Inner Loop.



From a press release in January:

 

A Pflugerville, Texas-based media company's latest Houston expansion will add inner-Loop publications for the first time. Community Impact Newspaper plans to add two editions for neighborhoods within Loop 610. 
 

The new monthly editions will be delivered, free of charge, to mailboxes starting in late spring, said Jason Culpepper, Community Impact’s Houston metro publisher. West University Place, Meyerland and Bellaire will receive one edition, while the Heights, River Oaks and Montrose will get another, he said.
 

Jason Culpepper, Community Impact’s Houston metro publisher
 

Neighborhoods within or near Loop 610 have “been an area that we’ve been asked to be part of for quite some time,” Culpepper said.
 

The newspaper company focuses on hyperlocal news, employing at least one reporter, editor and graphic designer for each of its now 27 editions. While the company is proud of its print editions — as noted in its motto, “Print Ain’t Dead” — its journalism is also posted online.
 

“We’ve been tremendously blessed to be swimming upstream in our industry, to be a newspaper that is not just growing circulation but is growing by starting local newspapers in the Houston area and beyond,” Culpepper said.
 

Readers should expect coverage of Houston City Council, school board meetings, transportation, small business and entertainment, among other topics, Culpepper said.

Community Impact is creating 10 new jobs, including positions in content creation, reporting, sales and management, for the new editions, Culpepper said. The staff for each will be based at its Sugar Land office.
 

As some legacy media outlets are attempting to boost paid subscriptions in the face of falling advertising revenue, Community Impact’s model relies on advertisers to pay for the news.

“We’re going into both of these launches stronger than we have with others,” he said. “As we’ve been digging in and meeting with local business owners and community leaders, there’s been very good inroads and a lot of great confirmation to myself and our team that the timing is right, and the need has continued to present itself for us to be serving these communities.”
 

Community Impact has added new Houston-area editions every year since first entering the Houston market in 2009. Most recently, the company launched coverage of the Bay Area in August 2018.
 

https://www.bizjournals.com/houston/news/2019/01/30/newspaper-company-to-launch-its-first-inner-loop.html



https://communityimpact.com/news/houston/heights-river-oaks-montrose/

April's edition:
https://c4c5h4b3jv11qq3kf399hf3c-wpengine.netdna-ssl.com/wp-content/uploads/2019/03/HRM_04-2019.pdf

Edited by CrockpotandGravel
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I don't like Community Impact moving into Houston's 610 Loop for several reasons.

1. What does this mean for smaller publications like the Leader that covers the Heights, Rice Military, the Washington Corridor, First Ward and the areas in between? Community Impact has not expanded to Garden Oaks and Oak Forest yet, but it's only a matter of time.

2. I find it elitist to not include the southern and eastern portions of the Loop. If you're going to go all in with coverage of Houston's Inner Loop , then include ALL of the 610 Loop.


 

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I enjoy this little newspaper I get in the mail, although since I'm on HAIF for the most part it's old news. They probably get some of their news from here.

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