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Ella Oaks: Retail At 3321 Ella Blvd.


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For weeks, rumors have been circulating about the sale of the 34th Street Stop and Shop and the building which houses the Surfhouse and Houston Panini & Provisions. Now, all has been revealed.

Bryan Danna of Revive Development, who has done many projects in The Leader area – including 1901 N. Shepherd where Hugs & Donuts is as well as developments that house Lola on Yale and Pink’s Pizza and Shepherd Park Draught House at 3404 North Shepherd – is planning to transform the corner of 34th and Ella.

Preliminary plans on his website show parking along Ella with buildings along the south and west. Danna said he’s keeping the gas station kiosk near the existing tire shop as a design element and also the L-shaped building that is currently the Stop and Shop although he says he’ll be adding a clear story to provide additional light.

The building where Surfhouse and Houston Panini & Provisions reside will be torn down but that doesn’t mean that Danna wants to lose them as tenants.
“I’ve been going to the Surfhouse since I was 12,” he said. “We’ll work with them.”
David Colby with Houston Panini & Provisions tells The Leader they’d like to make it work to stay in the new complex too and are looking for investors to help make it happen.
“We’re going to ride this spot until the wheels fall off,” he said.
For more information on potential tenants and the 1,300 square foot patio Danna is planning to go with the anchor restaurant on the southwest corner, read this week’s Leade




Edited by Mab
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’s been more than 19 months since Bryan Danna with Revive Development purchased 2.5 acres on the southwest corner of 34th and Ella – and recent progress in the build out of the area has many anticipating what is to come.

In May of 2016, Revive announced its first tenant – the Surfhouse, which has been a mainstay in the community for the last 45 years. As for the remaining tenants Danna said at the time he was going to take his time to find the right mix of tenants, both local and national.

Now, Danna has news about some new signed tenants for the property.

BB’s Café, a popular local Tex-Orleans chain, whose nearest location is on White Oak Drive, will occupy the anchor space in the southwest corner of the center. Danna told The Leader in 2015 that there would be a 1,300 square foot patio for the anchor restaurant and noted that since the sun sets behind the building, the outdoor space will be a pleasant place to hang out.

BBs which serves NOLA-style po’ boys, homemade gumbo, boiled crawfish, and oysters bar has seven other locations in Houston.

“I really wanted to bring the New Orleans culture to Houston,” owner Brook Bassler told KTRK recently, noting that that the restaurant was inspired by his grandmother, a Louisiana native. “All of our locations look different, but all have the same vibe when you walk in the door.”

Another signed restaurant for the complex is Aladdin Mediterranean Cuisine, which has its closest location to Leader readers in Montrose. Judging from the number of readers who have long wished for Mediterranean food in the hood, the eatery will be a more than welcome addition.

Lastly, Pop & Pan, the newest incarnation from the folks at Panini & Provisions has been confirmed as a signed tenant. David Colby said Pop & Pan will be a more upscale venture that will still pay homage to their best loved offerings – namely paninis and popcorn.

“We’ll have dinner service, beer and wine, and brunch,” said Colby. “We’re going to change the game with the sandwich.”

Revive Leasing agent Adrienne M Schwartz says that the construction fence has come down and some tenants have already starting building out their spaces.

“The center will look significantly different when the building where Surfhouse is located will be torn down and the parking lot re-surfaced,” said Schwartz.






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Revive Development’s center at 34th and Ella continues to take shape. The Surfhouse has been holding down the fort since last June, while Re/Forme lagree fitness opened this month. Brooks Bassler of BB’s Café told The Leader in January that they were working towards a late March or April opening, so it appears they will open before Aladdin Mediterranean Cuisine.

The newest signed tenants for the building are Oak Forest’s Mariko Peterson and Timbergrove’s Jodi Munsinger who co-own Brush & Bobby Salon. Currently Peterson is at their Heights location on North Main and Munsinger operates the Heights West location on West 20th Street, but Peterson said they would close those spaces and consolidate forces this summer at 34th and Ella.

The stylists met, and clicked, when they both worked for the same salon a few years back before striking out on their own.

Peterson says that they have been watching the area change and develop and thought 34th and Ella would be a great spot for a salon.

“There’s a lot of saturation in the Heights, and a lot of opportunity here,” said Peterson. “We love the area.”

Brush & Bobby will have five chairs for stylists. They will do hair and makeup but will not offer spa services.

While Peterson notes that the salon will match the low key, friendly vibe of the area, she says the goal is to provide a level of quality and service that rivals higher end salons, with upscale back bar products. Munsinger has worked at New York’s Fashion Week and Peterson has done a lot of international travel, so both women will bring those sensibilities to their work.

“We want to manage form and function,” said Peterson. “Young mothers can come here to maintain their look and style without having to go to the Heights or the Galleria.”

Another new tenant is Marble Slab Creamery which will move into the space that was to be occupied by Pop & Pan. David Colby tells The Leader that their plans changed a few months ago and they would be moving to a new location on West 18th Street in the Lazybrook/Timbergrove area.

Monica Danna with Revive says that the entire west part of the building is filled but there is still some space available.

“One tenant could take it all up, or we could split it up, depending on demand,” she said.

Danna also has some good news for coffee lovers.

“The Avid coffee truck is going to be parking in the old tire shop spot as they explore the idea of a brick and mortar,” she said.

“As we search for the right morning use for that unique location, we hope to help them out with a high-traffic location for the truck.”

Matt George with Avid, which was recently profiled in The Leader, said that they are considering a permanent location but some doors have to open.

“We’ll see what kind of traffic we get there,” George said. “We’re walking down that road to see where it goes.”



Lots of news:

Pop & Pan moving to Timbergrove on West 18th street

Marble Slab Creamery moving to the space occupied by Pop and Pan 

Brush & Bobby Salon 

The Avid Coffee Truck will move to the parking lot with a possibility of a brick and mortar store 


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@CrockpotandGravel Thanks for the update. Happy to hear that Sing will be close by in the Heights. They felt that Revive's Oak Forest location was too close to the school for their planned wine sales volume and we are happy they have ended up in a great development. We are also glad that Pop & Pan landed in a great 2nd generation space that worked better for their build out. Lots of great things happening in the neighborhood! 

Monica Danna

Revive Development 

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  • The title was changed to Ella Oaks - Southwest Corner Of 34th And Ella Blvd
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La Calle opened its newest outpost this month. Located at 3321 Ella Blvd, it's the latest tenant to open its doors at Ella Oaks. Fast casual Vietnamese restaurant Saigon Hustle opened in the retail center earlier this year.

This is the third location for La Calle. One is located downtown and another opened last year in Midtown.

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  • The title was changed to Ella Oaks: Retail At 3321 Ella Blvd.
  • 5 months later...
17 hours ago, goofy said:

I don't know where to add this, maybe it should be a new thread? Fifth corner purchased the neighboring property (1805 w 34th street) 


I read the article and looked at the developer's site. From what I gathered, I concluded the same as you: Fifth Corner's summer acquisition of 1805 W 34th St is part of the expansion of retail development Ella Oaks at 1727-1737 W 34th St.

Some of the details from the article you shared:

  • Fifth Corner, founded by industry veterans Tenel Tayar, Chad Braun and Kerr Taylor, announces that it, through an affiliate, has acquired Ella West in a strategic assemblage to its Ella Oaks Shopping Center. 
  • Fifth Corner continues to execute its time-tested investment strategy with the strategic assemblage of Ella West. Ella West is a 3.77-acre site that contains a two-story 40,000 square foot building occupied by National Dentex and two future development pad sites. 

Also Fifth Corner lists this as Ella Oaks Phase II on it website.



Edited by IntheKnowHouston
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From the sale listing for the parcels at 1803 W 34th St and 1805 W 34th St:


  • Approximately 3.8 acres of re-development land available just outside the 610 Loop
  • Ideal re-development site for retail, multi-family, or single family
  • Excellent visibility and direct access to 610 Loop via Ella Boulevard








Google Maps; July 2022




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15 hours ago, goofy said:

Plat tracker shows it's going to be called Ella West. 



Here is another image of the proposed Ella West plat from the city's plat tracker map through Mycity.maps.arcgis.com.

Ella West is the parcel at 1803 W 34th St and 1805 W 34th Street. It's across the street from the Waltrip High School campus. Fifth Corner is combining the parcels into Ella Oaks Phase II.




Edited by IntheKnowHouston
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14 hours ago, hindesky said:

There is a proposed plat for this, wasn't sure what to make of it because it's commercial dental company but I guess it could be for multifamily.



According to the article Goofy linked above, Fifth Corner is planning multi-family residential for Ella Oaks Phase II. It will be on the recently acquired parcels consisting of 1803 W 34th St and 1805 W 34th St.

From the article:

"The opportunities we see with Ella West touch on virtually all of our value creation objectives: assemblage, re-development, merchandizing mix and even potentially a covered land play," said Chad Braun, Co-Founder and Managing Partner at Fifth Corner. "The ability to curate multiple free standing pad sites with exciting retail concepts along 34th Street and the potential for an enclave of boutique multi-family integrated into this mixed-use project epitomizes our mission of creating value on community focused Irreplaceable Corner properties."



Edited by IntheKnowHouston
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Additional details about Ella Oaks Phase II from developer Fifth Corner's website.

The second phase consists of recently acquired parcels at 1803 W 34th St and 1805 W 34th St. The site is next to retail development Ella Oaks at 1727-1737 W 34th St. This is also across the street from the Waltrip High School campus. 

  • Ella Oaks Phase II is a 3.77-acre site containing flex/lab facility occupied by National Dentex and three pad sites slated for future development (two for Retail and one for Multifamily or alternative uses). Ella Oaks Phase II is located along 34th street and with plans for a direct connection through to Ella Blvd. At the main and main intersection of the Garden Oaks / Oak Forest submarket, the Property has access to over 43,000 vehicles per day and boasts an average household income of $147,000 (1-mile).





Site plan

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14 hours ago, goofy said:

the yahoo article has a rendering! looks like they keep the dental lab, develop apartments behind ella oaks and plan more retail in front of the dental building. 

Rendering from the press release:

Additional renderings of Ella Oaks Phase II. This is located at 1805 W 34th St next to Ella Oaks Phase I at 3321 Ella Blvd. 

Ella Oaks Phase II includes National Dentex Labs, two retail pads, and a multi-family residential.







Edited by IntheKnowHouston
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Photos of Ella Oaks, the retail center at 1727-1737 W 34th St. It's on the corner of Ella Blvd. There weren't any photos of the redevelopment progress or completed renovation of the property. I figured, it would be helpful to include photos of the completed renovation.

Fifth Corner purchased Ella Oaks (1727-1737 W 34th St) from Revive Development last year.



The photos are from marketing materials for Ella Oaks, Yelp, Google Maps, Gin Design, and Eater Houston.












La Calle restaurant at 3321 Ella Blvd





Fast casual Vietnamese restaurant Saigon Hustle at 3323 Ella Blvd.





Edited by IntheKnowHouston
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Site plan of Ella Oaks (phase one), the retail center at 1727-1737 W 34th St.

Tenants include:

  • Aladdin ( 1737 W 34th St, Suite 900 )
  • Re/forme / Lagree (1737 W 34th St, Suite 800)
  • The Teahouse (1737 W 34th St, Suite 600)
  • BB's Tex-Orleans ( 1737 W 34th St, Suite 500 )
  • Surfhouse ( 1737 W 34th St, Suite 400 )
  • Marble Slab Creamery / Great American Cookie Co. ( 1737 W 34th St, Suite 300 )
  • Brush&Bobby ( 1737 W 34th St, Suite 200 )
  • Skoah ( 1737 W 34th St, Suite 150 )
  • Local Poke ( 1737 W 34th St, Suite 100 )
  • Oaks Point Pediatric Dentistry (1727 W 34th St, Suite 400)
  • Sports Clips ( 1727 W 34th St, Suite 300 )
  • Sugar Cycles 1727 W 34th St, Suite 100 )
  • Saigon Hustle (3323 Ella Blvd)
  • La Calle (3321 Ella Blvd)
  • Sunday Press (3315 Ella Blvd)





Edited by IntheKnowHouston
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