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Pearl Marketplace at Midtown: Apartments, Whole Foods

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Woman featured in new Houston mural in critical condition after crash in NW Harris Co.

 
 
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The three women said to be as close as sisters, were headed to a church meeting when the accident happened.

Tuesday, April 30, 2019 9:32PM
A woman featured in a recently completed mural in Midtown was one of the victims in a deadly two-vehicle crash over the weekend. 

The mural that looks just like a bunch of random pixel squares actually holds a secret inside. 
 

"There are actually five faces within this design that you can see if you look in your phone or if you look from across the street from a distance," the artist told ABC13 Eyewitness News last week. 

One of the faces is that of Shawndra Silas, who is currently in critical condition following the crash that killed two other women. 

The mural, which is on the side of a new Whole Foods on the corner of Smith and Elgin Street, depicts every day, unsung heroes of Houston. 

Jolanda Silas and Edwina King were both killed in the accident on Saturday afternoon at the 2500 block of Fallbrook Drive. 

RELATED: Deputies identify victims in two-vehicle crash in northwest Harris County 
 

The three women said to be as close as sisters, were headed to a church meeting when the accident happened. 

Family members continue trying to come to grips with the loss. 

"Superhero, Superhero. That was my mom. She was my superhero," said Cedric Cheeves, whose mom was killed in the accident. 

"She was my protector. She wouldn't let anyone not just do anything to harm me, but you couldn't even say anything bad about me when she was around," said John Silas of his sister. 

Sheriff Ed Gonzalez said a 16-year-old boy with a driving permit was driving a pickup truck when it struck the black car in which the women were in. 
 

Investigators said the driver who was killed was stopped at the intersection where a car was blocking her view. 

They said she pulled out onto Fallbrook Drive when the teen slammed into the car. 

The sheriff's office said he may have been speeding but there was no way for him to avoid the accident. 

Investigators said he had the right of way and the black car pulled out in front of him. 

Another one of the victims, Edwina was a beloved educator at Aldine ISD's Keeble Pre-K. 


 

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On 3/8/2019 at 2:06 PM, urbanize713 said:

Love the development, hate that the power lines were not buried. If the City wont do it, why don't they ask the developer to do it as an improvement on these new builds? Anyone have any insight? 

It's not up to the City to bury power lines. The City doesn't own them, Centerpoint does. Any decision to bury power lines has to be between the developer and Centerpoint. I know there are high voltage lines buried in some streets, LaBranch has a 140,000 volt line running along the West side of the street through Midtown, it had to be tapped when they started up the substation at Tuam and LaBranch. That would probably prevent burial of the regular lines.

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On 4/19/2019 at 8:50 AM, dbigtex56 said:

Still, the rebuilding of Elgin St from Main St to Brazos St was a window of opportunity that is now closed. Now that that seemingly endless project has been completed, it's unlikely that anyone will propose digging it up to add underground utilities in the foreseeable future. 


Perhaps I spoke too soon.
Elgin (eastbound) already has a pothole large enough to cause a major THUD! if someone is careless enough to hit it (which the 82 Westheimer unfailingly does).
If only they had stretched the job out a few more years, and done it right....

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16 hours ago, X.R. said:

Gonna be reaaaal interesting to see how busy that WF gets. WF is generally too expensive for my blood, but their hot food to go can be had for under 10 dollars a plate, which would make it a decent option for a quick dinner or something. I wonder if the foot traffic in that area will expand or not.

 

I used to go to WF (W Dallas) for fresh food/salads on occasion or specialty items, but would never imagine shopping their regularly. The other day I went to the one on Bellaire (moved out there a year ago, its 5 minutes from my house but my go to place is the new Bellaire HEB) for the first time, and saw some amazing Prime member deals. Then I get 10% off with the app, and another 5% on my amazon credit card. I still don't think I will go there for full shopping regularly, but I am going to start going there more often given the prices and deals I saw.

 

As for midtown, I'm hoping they do well and attract walkers/bikers. When I lived on the other side of midtown I would go to Randall's solely due to location and lack of options. Though if I was going to jump in my car I would just drive over to disco Kroger. Now hopefully Whole Foods will be a good option and include enough reasonable deals on items to attract those who think they can't afford it.

 

Another item that may attract people, hopefully they will have a good tap selection. I also discovered good prices for growler fills at WF and some unique beers.

 

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I live within walking distance of this (4 long blocks), drive right by it on my way home from work when I take IH 10 home. I also have Prime and their Amazon card, so I will be checking them out much more often. Probably won't be my everyday store but definitely will shop there more often due to the convenience.

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My condo is a street over from the one on Post Oak and i go there often for the food bar and pre packaged foods and yep, the bakery (darn them)...sometimes even go to the bar area with friends...however, i too have to go to Randalls a block away to do regular grocery shopping so i can relate to that cartoon above haha! 

I hope this new Whole Foods location does well...it certainly looks nice and seems to be needed in the area for those that are healthy and want something convenient to walk to etc...

 

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I think the location is great for the WF.  They will get local folks of course, but I imagine they will get loads of people going home from work down Smith on the way to the spur.  

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12 minutes ago, htownproud said:

I think the location is great for the WF.  They will get local folks of course, but I imagine they will get loads of people going home from work down Smith on the way to the spur.  

 

For the local folks, I think that WF is gonna get a looot of traffic from the Montrose people right across the highway. Its a 5-6 min walk for all those people living in the apartments in Montrose on W. Alabama. If its get a lunch crowd, and/or maintains a steady dose of people, I can see other "health" oriented businesses moving close by to take advantage of people walking to and from.

 

Hell, Turkey Leg Hut isn't even healthy but their success on Almeda is causing so much overflow that you've had healthy food/retail pop ups on the weekends, foot traffic is nuts. I can see something similar happening with this WF.

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https://www.houstonchronicle.com/business/real-estate/article/Pearl-Marketplace-opens-in-Midtown-Whole-Foods-13968634.php?utm_campaign=CMS Sharing Tools (Premium)&utm_source=t.co&utm_medium=referral

 

It appears it did open today.

 

Quote

Houston-based apartment developer Morgan has started leasing units at Pearl Marketplace in Midtown, the company's latest mixed-use project in the urban core.

 

Quote

Units will range from 561-square-foot studios priced at $1,715 per month to 1,442-square-foot two-bedroom units that rent for $3,710. The landlord is offering two months of free rent and waiving security deposits, according to the property's Facebook page.

 

Quote

Residents at Pearl Marketplace will have private elevator access to the grocery store, as well as co-working space, an Uber waiting lounge and kayak and bike storage.

 

Quote

The Whole Foods store is expected to open during the first quarter of next year.

 

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On 5/30/2019 at 12:53 PM, X.R. said:

 

For the local folks, I think that WF is gonna get a looot of traffic from the Montrose people right across the highway. Its a 5-6 min walk for all those people living in the apartments in Montrose on W. Alabama. If its get a lunch crowd, and/or maintains a steady dose of people, I can see other "health" oriented businesses moving close by to take advantage of people walking to and from.

 

Hell, Turkey Leg Hut isn't even healthy but their success on Almeda is causing so much overflow that you've had healthy food/retail pop ups on the weekends, foot traffic is nuts. I can see something similar happening with this WF.

Turkey Legs Hut is insane. There are three or four parking lots where they're charging ten dollars just to park to eat at Turkey Hut. There's a line every time I go by day and night, similar to Breakfast Club.

Edited by bobruss
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5 hours ago, wilcal said:
 

The Whole Foods store is expected to open during the first quarter of next year.

 

That's a couple of quarters later than I'd expected.
Disappointed!

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Its smart by WF to hold of a bit, until the Pearl and the other two projects in midtown get closer to completion and gaining leasees. A robust and already established customer-base right there.

 

But it kind of sucks for everyone else, including the Pearl since the big selling point (to me) is that you can do your grocery shopping where you live. 

Edited by X.R.
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2 minutes ago, DrLan34 said:

I saw on Instagram that the Whole Foods has a November 7th opening date.

 

Any readers here plan to be a regular here? Asking because I am near the new Washington Ave HEB and I plan to be there a lot.

 

I hope both do brisk business and prove this concept works in Houston.

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59 minutes ago, Avossos said:

 

Any readers here plan to be a regular here? Asking because I am near the new Washington Ave HEB and I plan to be there a lot.

 

I hope both do brisk business and prove this concept works in Houston.

 

I think the new HEB on Washington will do great, but in my opinionWhole Foods just isn't worth it in Houston. Its  value proposition compared to Central Market is extremely low. Heck, I can get 90% of my weekly groceries at Central Market for the same price I’d pay at HEB. It’s only that 10% of items that I’m better off buying at HEB for a lower price. Whole Foods is a lot more expensive than Central Market.

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I mean, the performance of Whole Foods stores in the city would seem to disagree with you. I know when I worked there, the Kirby store was the #2 performing store in the country, though that was a while back.

 

I think this will be an extremely convenient location for a lot of people. I have zero concerns about how successful it will be.

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2 hours ago, Avossos said:

 

Any readers here plan to be a regular here? Asking because I am near the new Washington Ave HEB and I plan to be there a lot.

 

I hope both do brisk business and prove this concept works in Houston.

 

The WF is closer to my house, but the new HEB on 288 will be on my route to/from work so I plan on utilizing it.

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53 minutes ago, Texasota said:

I mean, the performance of Whole Foods stores in the city would seem to disagree with you. I know when I worked there, the Kirby store was the #2 performing store in the country, though that was a while back.

 

I think this will be an extremely convenient location for a lot of people. I have zero concerns about how successful it will be.

 

Would have to agree with this. An industry friend worked on/is working on a building that will/does contain a whole foods and he said including them in a build is a massive headache. They need all these advance metrics to judge whether the business will be successful. Just having a certain amount of people in the area is like the lowest hurdle. They look at traffic patterns, street traffic, rent growth, current rents, 5 year outs for a bunch of metrics on the type of resident currently in the area, debt in the area, etc. If they built there, it means they've vetted the area for a loooong time. I'm sure HEB does the same. If either builds, they will be successful, it just a question of how successful.

 

His exact words about this project was that the WF is "transformative" for the area, because the clientele and inevitable foot traffic will attract other businesses. But also expressed surprise that Pearl convinced them of the build.

Edited by X.R.
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3 hours ago, clutchcity94 said:

 

I think the new HEB on Washington will do great, but in my opinionWhole Foods just isn't worth it in Houston. Its  value proposition compared to Central Market is extremely low. Heck, I can get 90% of my weekly groceries at Central Market for the same price I’d pay at HEB. It’s only that 10% of items that I’m better off buying at HEB for a lower price. Whole Foods is a lot more expensive than Central Market.

 

I have never been to any of the Whole Foods when there weren't lots of customers - I don't think the new one(s) will have any problem attracting people

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4 hours ago, clutchcity94 said:

 

I think the new HEB on Washington will do great, but in my opinionWhole Foods just isn't worth it in Houston. Its  value proposition compared to Central Market is extremely low. Heck, I can get 90% of my weekly groceries at Central Market for the same price I’d pay at HEB. It’s only that 10% of items that I’m better off buying at HEB for a lower price. Whole Foods is a lot more expensive than Central Market.

As a Midtown resident for five years, it seems to me that the main concerns of shoppers in this neighborhood are quality and convenience. Comparison shopping doesn't seem to be as important to a young crowd with a generous disposable income.
The Whole Foods will certainly cost more than Disco Kroger or Fiesta, but may not be much more than the Midtown Randall's (and with better selection and quality).

5 hours ago, Avossos said:

 

Any readers here plan to be a regular here? Asking because I am near the new Washington Ave HEB and I plan to be there a lot.

 

I hope both do brisk business and prove this concept works in Houston.

I'm certainly going to give WF a try. It will be a welcome option for some specialty items, and a good bakery can be worth making a special trip.
Will it take the place of Disco Kroger and Fiesta? Not on my budget. 

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35 minutes ago, dbigtex56 said:

As a Midtown resident for five years, it seems to me that the main concerns of shoppers in this neighborhood are quality and convenience. Comparison shopping doesn't seem to be as important to a young crowd with a generous disposable income.
The Whole Foods will certainly cost more than Disco Kroger or Fiesta, but may not be much more than the Midtown Randall's (and with better selection and quality).

I'm certainly going to give WF a try. It will be a welcome option for some specialty items, and a good bakery can be worth making a special trip.
Will it take the place of Disco Kroger and Fiesta? Not on my budget. 

 

Do you ever fear parking your car and leaving it alone while shopping at that Fiesta? Serious question.

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1 minute ago, clutchcity94 said:

Do you ever fear parking your car and leaving it alone while shopping at that Fiesta? Serious question.

 

Never. 
I don't own a car.
More seriously, I've never seen broken glass in the Fiesta parking lot. it's exposed and has a fair amount of people coming and going, and I think they have a guard.
If I did own a car I'd be concerned about on-street parking in Midtown. As a pedestrian, I see a disturbing amount of broken glass in my travels.

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I have never had a problem at Fiesta.

 

Granted, I've only stopped at the midtown location twice. The Wayside Fiesta is closer to my home, so I go there. Never had a problem.

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2 minutes ago, samagon said:

I have never had a problem at Fiesta.

 

Granted, I've only stopped at the midtown location twice. The Wayside Fiesta is closer to my home, so I go there. Never had a problem.

My guess is the Fiesta on the North Freeway at Airline Drive is the one most likely to have parking lot mischief because it is so easy to get away from the property on the access road or Airline. In any case, do not let your guard down.

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I drive by the new Whole Foods on my way home from work (being a Prime member  with their C.C. and the extra discounts help this)and will definitely stop by occasionally, may not be my primary grocery store because I'm partial to the Montrose HEB but also shop Montrose Kroger for it's close by convenience to my condo.

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15 hours ago, samagon said:

I have never had a problem at Fiesta.

 

Granted, I've only stopped at the midtown location twice. The Wayside Fiesta is closer to my home, so I go there. Never had a problem.

 

I like Fiesta. The one by NRG is huge and has a great selection of international foods. The Wayside location I have been to many more times when I used to work over there. It is a lot smaller and is like the small Kroger off Polk. It serves it's purpose but needs more.

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On 10/2/2019 at 8:06 AM, DrLan34 said:

I saw on Instagram that the Whole Foods has a November 7th opening date.

 

The Chronicle says they opened at 8AM this morning. Looking forward to seeing their offerings.

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2 hours ago, phillip_white said:

 

The Chronicle says they opened at 8AM this morning. Looking forward to seeing their offerings.

 

It said it will open at 8AM on November 7th. Looks like they waited to do an official press release until exactly 1 month before.

 

https://www.chron.com/news/houston-texas/houston/article/Midtown-Whole-Foods-sets-opening-date-Nov-2019-14497915.php 

 

"The high-end grocer will launch at 515 Elgin Street at 8 a.m. on Nov. 7, according to a Monday release."

Edited by DrLan34
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14 minutes ago, DrLan34 said:

 

It said it will open at 8AM on November 7th. Looks like they waited to do an official press release until exactly 1 month before.

 

https://www.chron.com/news/houston-texas/houston/article/Midtown-Whole-Foods-sets-opening-date-Nov-2019-14497915.php 

 

"The high-end grocer will launch at 515 Elgin Street at 8 a.m. on Nov. 7, according to a Monday release."

 

I swear I know how to read... probably just reading what I wanted to see 😭

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Hmm, they had previously stated Q1 2020, I wonder why they moved the opening date up. Pressure from the HEB opening on MacGregor, maybe? 

 

Regardless, this is great news, just in time for the holidays!

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