Jump to content

Springhill Suites Hotel At 914 Dallas St.


Houston19514

Recommended Posts

The old Humble Oil Building has been sold and they are going to convert the apartment portion into a new Springhill Suites Hotel.  The building will, as of 2015, have Courtyard, Residence Inn, and Springhill Suites hotels. Humble Tower Apartments.

Marriott seems to have fallen in love with downtown Houston.  By 2016 we will have the following Mariott flags:

Courtyard

Residence Inn

Springhill Suites

JW Marriott

Autograph Collection and

Marriott Marquis

http://www.bizjournals.com/houston/blog/breaking-ground/2013/03/maryland-company-to-convert-historic.html

  • Like 1
Link to comment
Share on other sites

I have lived in Humble Tower on and off for over 8 years :( sad day. The managers didn't even know about this. Everyone knew they were being sold, but didn't know that this is what they were going to do. I still don't see why. This place is 100% occupied all the time and there are wait lists to get into the building.

I think they are not leasing after 2013.

Link to comment
Share on other sites

Net loss.

 

Humble Tower apartments are great. 100% leased virtually all the time.

 

These new owners must know more than me, but I'd be surprised if a Spring Hill Suites could bring in more revenue than a 100% leased luxury apartment building.

 

Would somebody please start turning the old Texas Co. complex into apartments already!

  • Like 1
Link to comment
Share on other sites

Net loss.

 

Humble Tower apartments are great. 100% leased virtually all the time.

 

These new owners must know more than me, but I'd be surprised if a Spring Hill Suites could bring in more revenue than a 100% leased luxury apartment building.

 

Would somebody please start turning the old Texas Co. complex into apartments already!

 

It makes sense to me.  They are taking an 82 unit apartment complex and converting it to a 166 unit hotel so I think that there is significant revenue gain in that.  It's walking distance to most of the major companies in downtown, it's located across the street from Pavilions, and it's directly on the light rail, so that strikes me as a pretty good location for a mid-range business hotel.

 

Also, as they reference in the article, there should be significant economies of scale because they can consolidate operations for all three brands in the building.  Not so close to the convention center, but I'm guessing that they probably run shuttles to the Convention Center already, so there won't be incremental cost there.

 

I know that there are a lot of people disappointed by the loss of residential, but I do think that there's a lot of upside to increasing the number of hotel rooms in downtown.

  • Like 2
Link to comment
Share on other sites

I know that there are a lot of people disappointed by the loss of residential, but I do think that there's a lot of upside to increasing the number of hotel rooms in downtown.

 

Because Downtown needs less residents living in the area....who knows, soon we all may be living in Cinco

  • Like 1
Link to comment
Share on other sites

166 hotel rooms does sound better than 82 apartment units.

 

However, when was the last time any market had 100% hotel occupancy rates? Houston's current rate is just 63.7%. That's 106 rooms a night, not 166.

 

Doing the (projected) math, here's what we can "know."

 

82 apartments/100% leased/$2,500 a month average = $205,000 a month

 

106 rooms a night/30 days a month/$130 a night = $413,400 a month

 

So, you've doubled monthly revenue. That's good.

 

But, then come the added expenses. First, there's the build out costs. Those are going to be huge. Everything from reconfiguring the space to buying furniture, linens, towels, etc... Then there's the monthly costs with higher insurance policies, a TON more staff (managers, desk clerks, house keepers, marketers, etc...), increased utility rates, etc...

 

Lastly, the hotel market in Houston is a lot more volatile than the current apartment market. 

 

There could be a higher upside, but there's also a lot more risks. Additionally, the Houston downtown market is getting ready to add a Marriott Marquis, a JW Marriott, and a rumored Hilton Garden Inn. That's a lot more competition for the $$$.

 

At the end of the day, I am a conservative investor. I wouldn't bite on this one.

  • Like 1
Link to comment
Share on other sites

I believe that the occupancy rate you have used though is the occupancy rate you is the rate for the city, not the rate for downtown, which has the highest occupancy in the city. There are a couple of other numbers that I would question, but I don't know where you got your numbers from and I certainly don't know what the right answers are.

I would suggest though that since Marriott has two brands in the building already then they should be able to project revenue and cost with a pretty high degree of accuracy. With that kind of data available, I would be really surprised if there's a high element of risk here.

Link to comment
Share on other sites

Not that this matters, but the Marriott just lost a huge deal with NRG next door. NRG pays for a certain number of rooms to be blocked off just for their out of town business people. They had so many complaints regarding the bums and the bus stop people at the corner (They trash that corner everyday, and the building no longer cleans it, because they said that the city should clean it) of Dallas and Main. NRG now is using the Hilton America's even though it is 5+ blocks away.

  • Like 1
Link to comment
Share on other sites

The historic Humble Oil Building complex on Main Street and Dallas in downtown Houston that has been home to two Marriott concepts since 2003 — a 191-room Courtyard and a 171-room Residence Inn — is slated to add a third.

RLJ Lodging Trust, a Maryland-based company, purchased the complex for $79.5 million last week, and has plans "to convert the property's apartment component into a 166-room SpringHill Suites hotel."

That apartment component currently consists of 82 units that, according to real estate listings, "range from 519 square foot studios to the two grand 2,000-plus square foot penthouses." RLJ said that conversion from apartment to hotel would be complete "by the middle of 2015."

The news comes at a time when the Houston Downtown Management District is pushing for more hotels near the George R. Brown Convention Center and incentivizing construction of downtown residential properties.

http://houston.culturemap.com/newsdetail/03-26-13-another-new-hotel-for-downtown-795-million-buy-to-clear-historic-building-for-guests/?utm_source=sf_twitter

Link to comment
Share on other sites

So it sounds to me that they are trying to increase the downtown hotel occupancy rate at the expense of the residential rate. May appear to be good for the investor's sake, but like Kinkaid pointed out, there's a whole lot more variables involved.

 

The monthly expenses of increased need of employees combined with the increased hotel competition does seem to cut into the profit margin quite a bit. It doesn't seem worth it.

 

so where is that going to leave our downtown population? About at least 1,000 people less from the 4500 that was there before, including the inmates? That's going to make downtown even more less marketable place to live.

 

I don't see the benefit in this.

Edited by scarface
Link to comment
Share on other sites

So it sounds to me that they are trying to increase the downtown hotel occupancy rate at the expense of the residential rate. May appear to be good for the investor's sake, but like Kinkaid pointed out, there's a whole lot more variables involved.

 

The monthly expenses of increased need of employees combined with the increased hotel competition does seem to cut into the profit margin quite a bit. It doesn't seem worth it.

 

so where is that going to leave our downtown population? About at least 1,000 people less from the 4500 that was there before, including the inmates? That's going to make downtown even more less marketable place to live.

 

I don't see the benefit in this.

 

You think 1,000 people live in those 82 apartments?  In reality, probably fewer than 100 people reside there.  I am sure the new owners have crunched the numbers thoroughly and they have better numbers available to crunch than anyone on this board.  Clearly, they see a benefit and that's all that really matters. 

 

Yes, slightly disappointing to lose downtown residences but there are hundreds of new ones coming on the scene soon.  At the same time, the loss of the residential space is offset by the plus of additional hotel space.

 

It's amazing how this board turns every bit of news into bad news for Houston.

 

(FWIW, the current downtown population, including prisoners is approximately 14,000.)

Edited by Houston19514
Link to comment
Share on other sites

On an average day, would a resident or visitor spend more money and spend time going out to eat, enjoying entertainment etc?

This may make downtown look busier and bring more retail and restaurants.

Overall, it could be a win and actually attract more residents.

  • Like 1
Link to comment
Share on other sites

On an average day, would a resident or visitor spend more money and spend time going out to eat, enjoying entertainment etc?

This may make downtown look busier and bring more retail and restaurants.

Overall, it could be a win and actually attract more residents.

 

... especially when combined with the development of substantial new residential space.

Link to comment
Share on other sites

On an average day, would a resident or visitor spend more money and spend time going out to eat, enjoying entertainment etc?

This may make downtown look busier and bring more retail and restaurants.

Overall, it could be a win and actually attract more residents.

 

Will the hotel maintain the same 100% occupancy that the residential maintains? Dubious.

Link to comment
Share on other sites

Will the hotel maintain the same 100% occupancy that the residential maintains? Dubious.

 

Who cares?  More to the point, why should anyone care?

 

But even if the hotel only maintains 50% occupancy, it will have approximately as many people "residing" there on an average day as currently reside in the 100% occupied apartments.

Link to comment
Share on other sites

Because lockmat was drawing a comparison between the spending habits of a hotel visitor vs. a resident.

 

Okay, but see my further response.  There will most likely be more people "residing" in the hotel than currently reside in the apartments, even if the hotel has a relatively low occupancy rate.

Link to comment
Share on other sites

If this hotel was going to be a high end hotel, then I might think the visitors would spend more downtown than Humble Tower Apartment residents. 

 

However, this is a mid-range hotel aimed at business travelers who will likely be on expense accounts. I doubt folks staying at Spring Hill Suites on a Wednesday night will be checking out shows at the Hobby, dining at Artista, or even drinking at LaCarafe. 

 

People who choose to live downtown right now do so either because they need to be very close to their office or they are drawn to downtown living. People drawn to downtown are MUCH more likely to explore, spend, and visit than a mid-range business traveler.

  • Like 1
Link to comment
Share on other sites

Mid range business travelers eat out every single night though. Even they probably won't blink any eye at spending 20-25 dollars on a meal.

The residents there have money too, but to eat out seven days and nights a week?

Also, there will be 80+ downtown homeless residents. Nobody will be able to build fast enough for them to move in, but they are likely to return.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
×
×
  • Create New...