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Billboards to Protest Billboards


Sunstar

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It's projects like this that allow great insight for billboard marketers and other ad agency folks.

Another billboard employing a pseudo, non-commercial tactic was those "YOU" billboards in contemporary fonts; only to be revealed as cellphone ads after an initial memory imprinting was established.

Edit: I'd like to see the correlation of sales between this add/subtract method versus a time manipulated digital billboard. Although I suspect that digital billboards don't get as many hits/views as print out billboards.

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