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The Allen: Mixed-Use Development At Allen Parkway & Gillette St.


jmontrose

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6 hours ago, astrohip said:

I'm stunned they've sold 70%. It's a fairly limited market for high-end condos, and I know several projects that were either cancelled or downsized because of sales. Good for them, if it's legit.

They were stuck around 65% for a while but it seems some sales came through. They're actually at 72% right now.

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26 minutes ago, hindesky said:

Anyone know what the restaurant is?


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It could be this one:
 





In the Houston Business Journal article linked on page 27, there is this about retail tenants planned for Lifestyle Pavilion: 


"The company has not yet named the building's other tenants, which include two restaurants, but additional tenant announcements are expected this fall. One of the restaurants will have a rooftop terrace, the company said."


https://www.bizjournals.com/houston/news/2022/10/20/dc-partners-texans-fit.html

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On 10/18/2022 at 4:47 AM, IntheKnowHouston said:

I think this may be the first known dining / restaurant tenant for the Allen, the mixed-use development at 1701 Allen Parkway: Toca Madera.

Toca Madera is a contemporary Mexican steakhouse from The Madera Group. There are locations in West Hollywood, Scottsdale, and Las Vegas. 

Back in March, Los Angeles-based hospitality and lifestyle company Noble 33 announced the expansion of one of its dining concepts, Casa Madera, and Toca Madera. According to a press release, "Noble 33 leads the management and continued expansion of iconic brands Toca Madera and Casa Madera in partnership with The Madera Group while independently developing new restaurants."

The press release also notes additional outposts of Casa Madera and Toca Madera are opening in various cities in 2023. One of the cities listed is Houston. However, the press release nor other reports from several news outlets in July, included which restaurant is landing in Houston. 

This week's Texas Department of Licensing and Regulations filing indicates Toca Madera is leasing a unit at the Allen. It will be located at 1755 Allen Parkway in the Allen Lifestyle Pavilion (the Allen Pavilion).

Toca Madera's Houston location will be a 12,000 sq ft restaurant with an outdoor patio. Abel Design Group is designing the space. Estimated completion of the buildout is June 2023.

Food Fight Concepts, a company offering "investors the opportunity to bring concepts to light," lists Toca Madera's forthcoming Houston outpost as one of its investments:

https://www.foodfightconcepts.com/toca-madera-houston

https://www.tocamadera.com/


Press release from March:
https://www.newswire.ca/news-releases/casa-madera-launches-a-new-dining-experience-in-toronto-featuring-organic-mexican-coastal-cuisine-836706900.html


TDLR filing:
https://www.tdlr.texas.gov/TABS/Search/Print/TABS2023003354

 

On 10/21/2022 at 8:01 AM, ChannelTwoNews said:




In the Houston Business Journal article linked on page 27 (and quoted above), there is this about retail tenants planned for Lifestyle Pavilion at 1755 Allen Pkwy (or 1701 Allen Parkway): 


"The company has not yet named the building's other tenants, which include two restaurants, but additional tenant announcements are expected this fall. One of the restaurants will have a rooftop terrace, the company said."

 https://www.bizjournals.com/houston/news/2022/10/20/dc-partners-texans-fit.html


 

I think in addition to contemporary Mexican steakhouse Toca Madera, the other restaurant possibly planned for the Lifestyle Pavilion at the Allen is Maizon.

Maizon is a Mediterranean dining concept from Los Angeles-based hospitality and lifestyle company Noble 33 (more about the concept from What Now NYC). The company is also involved in expanding Toca Madera in partnership with the Madera Group.

Noble 33 previously disclosed plans to expand concepts from the Madera Group (which include Toca Madera). Additionally, the company also hopes to introduce their own concepts in various cities, including Houston.

I'm not a hundred percent certain Maizon is leasing space in the mixed-use development. It's possible Noble 33 could open Maizon elsewhere. However, the restaurant along with Toca Madera are coming soon to Houston, according to Noble 33's website.

There is also this on the site:


 "Noble 33 is a hospitality and lifestyle company with an ever-evolving lineup of unique, social dining restaurants stateside and abroad, Noble 33 leads the management and continued expansion of iconic brands Toca Madera and Casa Madera, while also developing brand new concepts such as Sparrow Italia and Maizon Mediterrania that will further expand the boundaries of high-energy fine-dining. Future targets for new locations include West Hollywood, Houston, New York, and Miami."

https://www.noble33.com/


More details about Maizon's Houston location will likely be announced after the winter holidays.


RlWgOTP.jpg

 

Edited by IntheKnowHouston
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On 11/14/2022 at 1:38 AM, IntheKnowHouston said:

I think in addition to contemporary Mexican steakhouse Toca Madera, the other restaurant possibly planned for the Lifestyle Pavilion at the Allen is Maizon.

Maizon is a Mediterranean dining concept from Los Angeles-based hospitality and lifestyle company Noble 33 (more about the concept from What Now NYC). The company is also involved in expanding Toca Madera in partnership with the Madera Group.

Noble 33 previously disclosed plans to expand concepts from the Madera Group (which include Toca Madera). Additionally, the company also hopes to introduce their own concepts in various cities, including Houston.

I'm not a hundred percent certain Maizon is leasing space in the mixed-use development. It's possible Noble 33 could open Maizon elsewhere. However, the restaurant along with Toca Madera are coming soon to Houston, according to Noble 33's website.

There is also this on the site:


 "Noble 33 is a hospitality and lifestyle company with an ever-evolving lineup of unique, social dining restaurants stateside and abroad, Noble 33 leads the management and continued expansion of iconic brands Toca Madera and Casa Madera, while also developing brand new concepts such as Sparrow Italia and Maizon Mediterrania that will further expand the boundaries of high-energy fine-dining. Future targets for new locations include West Hollywood, Houston, New York, and Miami."

https://www.noble33.com/


More details about Maizon's Houston location will likely be announced after the winter holidays.


RlWgOTP.jpg

 


 

11 hours ago, hindesky said:




So, my hunch last month was right. I suspected Maizon / Maizon Mediterrania restaurant is likely opening at the Allen Lifestyle Pavilion ( 1775 Allen Parkway ).

Begrudgingly, I emailed CultureMap's food editor about this last month. I'm not sure if the editor followed up on this or not. Still, as suspected, he sat on the news of Toca Madera for whatever reason.

Noble 33 is betting big on the Houston market by opening Maizon and Toca Madera here. I hope they're successful.

Edited by IntheKnowHouston
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Papercity Magazine published what appears to be a sponsored post or advert for The Allen. Specifically, the article is about the Residences at the Allen located at 1711 Allen Parkway.

The sponsored post also mentions the Thompson Hotel will open at the Allen in Houston sometime in 2023.


Some nuggets from the article:
 

  •  "70 percent of the Residences at The Allen [are] already sold and units [are] ready to be occupied in 2023..."
     
  • "Residents have complete access to the full offerings of The Thompson hotel that allow you to make the most of special occasions. That includes an award-winning spa and holistic fitness center, three on-site restaurants helmed by noted chefs, a bar and lounge, room service and a one-acre pool deck with panoramic vistas of the city." 


https://www.papercitymag.com/real-estate/residences-at-the-allen-thompson-hotel-provide-holiday-perks-houston-high-rise/

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33 minutes ago, KirbyDriveKid said:

Hmm, guess they weren't ones for a temporary greenspace. That surface lot is a little harsh and, given the size of the parking garage, it feels pretty unnecessary? Hope they can move forward with more of the master plan sooner rather than later!

I wouldn't have my hopes up for "sooner". Look how long its taking to finish this!

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43 minutes ago, KirbyDriveKid said:

Hmm, guess they weren't ones for a temporary greenspace. That surface lot is a little harsh and, given the size of the parking garage, it feels pretty unnecessary? Hope they can move forward with more of the master plan sooner rather than later!

Yeah, that's an awful lot of asphalt.

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