https://storebrands.com/h-e-b-debuts-branded-merchandise
Late last year, HEB joined the pantheon of well-known Texas brands offering merchandise reflecting their products and the store itself.
I hadn't heard about it until I actually visited the Plus! store in Victoria and another one in Corpus Christi at Saratoga and Staples. I didn't see it at a few of the other ones I'd visited in the Houston area or the Plus! store in Bellmead, just north of Waco.
Got a few things from the one in Victoria as we headed out of town. Darn near got a pair of the shoes they had since it's one of the few places that I've seen offer my size - novelty design or not.
Was wondering if there were any locations with that display that have been set up locally or if there are any coming. HEB's site doesn't seem to indicate which locations have it.