https://www.houstonchronicle.com/news/houston-texas/trending/article/hispanic-kroger-south-houston-18408348.php
"The store, at 11701 S. Sam Houston Parkway E., opened in 2002 and has been undergoing a transformation into a Hispanic-forward concept since April, debuting with a grand reopening at the start of Hispanic Heritage Month on Sept. 15. With a customer base that’s more than 50% Hispanic, Houston quickly rose to the top of the list when Kroger was looking at trying out the concept."