In a 1997 Taco Bell television commercial, Gidget was seen as a male dog who, through the magic of special effects and a voice actor, proclaims in a richly accented voice: "Yo quiero Taco Bell" - Spanish for "I want Taco Bell." Viewers were charmed. What was supposed to be a single ad became a campaign that ran from 1997 to 2000. http://my.att.net/s/editorial.dll?bfromind=2728&eeid=6705190&_sitecat=1522&dcatid=0&eetype=article&render=y&ac=0&ck=&ch=ne