I thought the answer was obvious.
Little experiment: Go downtown one night during a Rockets game and look at all the foot traffic from people walking to and from their vehicles.
Now imagine a few blocks away a giant 3 block, 3 story entertainment/dining/shopping complex is open for business. . . . .
And were not talking a 1 block, 2 story complex with most of the space taken up by some artsy-fartsy theatre.