What they need to do is find a company like what they have up here in PDX; McMenamins. $3 movies, good food and cheap beer http://www.mcmenamins.com/index.php?loc=57...tion%20Homepage
I know for a fact they are packed just about every night. You have to get there early to get one of the good couches in the gym. The Draft house is a little tooo posh for me, I like my couches and cheap beer.
I hate to say it, but this is the one area that PDX has bested H-town. Well that and Beavers baseball.