Well, let's remember that no sport in the world is more popular - in terms of both players and fans - than soccer/football. Houston is home to a large number of latin americans, too. I'm sure they make up a large portion of the regular attendees. This is a good-sized stadium. Capacity of 22,000 puts it at #4 in a ranking of soccer-specific stadiums in the MLS - with only LA, NYC and Toronto having larger capacities. And, in my opinion, it's the best-looking of the lot.