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CrockpotandGravel

Milam Medical Center @ 3304 Milam

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The Milam Medical Center at 3304 Milam is being redeveloped into Beer Market Co.'s second Houston location. It's not the freshest news since this was discussed on the forum last Feburary in the More Coming to Midtown thread but for the sake of organization, maybe a new thread dedicated to the construction of it would be helpful in keeping everything together.

A quick overview: Beer Market Co. is from the restaurant group, Salt N Pepper Group, best known for Pub Fiction, Crisp in The Heights and The Woodlands, Shot Bar, Celtic Gardens, 3rd Floor Bar and the soon to open bar Boots 'n Shoots in Downtown.

 

 

Quote

 

Pub Fiction Bunch Keeps Midtown Bar Boom Going
Feb 11, 2015
 

It appears Blini HoxhaFidan Baca and the rest of the Pub Fiction gang are vying to become the kings of Midtown's bar scene. Hoxha along with co-owner Michael Paolucci opened Midtown's Pub Fiction in 2000, followed by Shot Bar, Celtic Garden, 3rd Floor and now another bar looks to be in the works.
 

An eagle-eyed reader spotted a Texas Alcoholic Beverage Commission (TABC) notice on the corner of Milam and Stuart for a new bar from the Pub Fiction group. The notice for a mixed beverage and late night permit, posted since December at 3304 Milam, shows Moonshine Deck as the applicant. Last week, the group applied for a TABC permit for another concept tentatively named The Moonshiners next door to Prohibition Supperclub & Bar. 

Whether the bar will have a prohibition or craft beer slant is unknown, but what is known is the area is prime space for new life. The property has been vacated for some time but with beer garden Wooster's Garden across the street and Moonshine Deck on the way, another Midtown block could be Houston's next party spot.

http://houston.eater.com/2015/2/11/8019415/pub-fiction-bunch-keeps-midtown-bar-boom-going

 

 

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[Photos from Eater Houston]

Edited by CrockpotandGravel

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From the More coming to Midtown thread:

 

http://houston.culturemap.com/news/restaurants-bars/02-11-15-new-beer-market-aims-to-help-midtown-grow-up-400-plus-bottles-a-creative-menu-outdoor-seating-beckon/   

 

New beer market aims to help Midtown grow up: 400-plus bottles, a creative menu & big outdoor patio beckon

 

3304 Milam


From CultureMap:
 

 

New beer market aims to help Midtown grow up: 400-plus bottles, a creative menu & big outdoor patio beckon

 

If Midtown is growing up with new arrivals like Oporto Fooding House & Wine, Wooster's Garden and Weights + Measures, then it stands to reason that the business owners who've led the Midtown party scene are ready to mature, too.

 

Therefore, no one should be surprised to learn that the Salt N Pepper restaurant group, which is the spinoff of Midtown juggernaut KCH Entertainment (Pub Fiction, Celtic Gardens, Shot Bar, 3rd Floor) that owns pizza restaurant Crisp and craft beer destination Beer Market Co., wants to grow with the neighborhood. 

 

Towards that end, the group will bring Beer Market Co. to Midtown. They've purchased a former medical office at 3304 Milam (across from Wooster's) and begun renovations. When it opens by the end of the year, it will serve as a flagship for the Beer Market brand and fuel a city and statewide expansion.

 

Just to clarify the ownership situation, KCH Entertainment's Michael Paolucci is not involved with Salt N Pepper (and therefore Beer Market or Crisp), just as Salt N Pepper partners Fidan Baca, Olsi Lito and Al Scavelli are not involved in Paolucci's projects like Cook & Collins and Sage County

 

"We’re growing up as far as what we're offering," Fidan Baca says. "We understand Midtown is what it is. We love it. We’ve done this for 10 years at Pub. At Beer Market, we’re trying to offer the city a better hangout with better food, better options and better service.

 

"People love the TVs. They love to watch sports."

 

A New Beer Frontier?

Thanks to its status as a stand alone space, the new Beer Market will give people more of everything they like about the Studemont original and outdoor seating in the form of a wraparound patio. Like the original, the Midtown location will feature a 400-plus beers in bottles and cans and an extensive selection of drafts that mixes a range of craft options with macros faves like Bud Light, Miller Lite and Coors Light.

 

Baca says the menu will be upgraded with more creative selections and more attention to dishes that can be paired with beers. Once the new Midtown Beer Market opens, Salt N Pepper will use the template for additional locations.

 

"We want to be able to give them what they want in all the parts of town. Obviously, we want to grow in Houston as fast as we possibly can, and then we’ll go to other cities in Texas," Baca says. "We’ve already had a few people come to us; developers who are working on (projects like) CityCentre and Market Square to ask us if we’d be interested in going in there.

"Those guys can be very difficult if you want to open in their spot. It’s a great sign to be invited by a developer who says come here."

 

Expanding too quickly can sometimes result in service hiccups, but Baca says the group has already started preparing for the future. "We overstaffed it with managers. We developed them and brought on some good veterans in the restaurant and bar industry. As far as staffing, we can just pick them and boom, boom, boom — done."

 

Houstonians are more interested in craft beer than ever before. Beer Market provides a place for them while still being welcoming to families and people who prefer mainstream beers. Trying to please everyone doesn't always work, but the concept has been a hit.

 

"When we originally conceptualized it, we thought it might work this way, but we wanted to test the waters. The location that we have it at. It’s failed every restaurant, but we’re making it there," Baca says.

 

"We’re doing just fine, and it keeps growing."

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[Photo from CultureMap]
 

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Another update. The owner is Beer Market Co, this will be their second location.

 

http://www.beermarketco.com/

 

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H/T ChrisAndrewsCDA on Twitter

 

(From More coming to Midtown thread)

Edited by CrockpotandGravel
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Urbannizer    29877

http://www.bizjournals.com/houston/news/2016/12/08/construction-to-start-soon-on-midtown-beer-market.html

 

The Salt N Pepper Group expects to open its Beer Market Midtown concept in spring 2017, Daut Elshani, marketing and product director for the restaurant group, told the Houston Business Journal. Construction will start at 3304 Milam St. next week.



 

The second beer market concept was announced in 2015, but permitting delays stalled the project. Beer Market Midtown is expected to be bigger than the first location at 920 Studemont St. The inside will blanket about 3,200 square feet and the patio is also larger. A half of block of parking will serve the location.

 

More beers are planned and the menu will undergo improvement. The first location has around 365 different types of beer from around the world, making it the largest beer selection in Texas, Elshani said.

 

“It’s going to be our flagship beer market location,” said Elshani about the Midtown location.

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Beer Market Co. at 3304 Milam is opening this summer. From Houston Business Journal today:



Construction continues at 3304 Milam St. in Midtown, the site of the second Beer Market. That location is expected to open this summer, Elshani said.

The first Beer Market is located at 920 Studemont St.

http://www.bizjournals.com/houston/news/2017/03/10/exclusive-heres-where-the-next-beer-market-is.html

 

 

There's a third Beer Market Co opening in the Heights in Shady Acres at 1239 W 19th St:

 

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bobruss    2366

Heres to another repurposing in Midtown! More and more this is becoming the norm. I'm so glad to see this seed change

occur. Lets hope that more developers take notice and the trend continues.

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Posted (edited)
On 7/1/2017 at 2:19 PM, bobruss said:

Heres to another repurposing in Midtown! More and more this is becoming the norm. I'm so glad to see this seed change

occur. Lets hope that more developers take notice and the trend continues.


Hear! Hear!

Edited by CrockpotandGravel
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