It's working well, it seems. I was doing a search for Kreiss furniture and found this board along with various entries at what appears to be the Mattress Mack "blog" with customers taking their picture with sales staff - at mattressmack.com
I found that to be odd. The picture part, I mean. I guess he is bringing the "veracity" of the main store to this one. Though, I suspect, without the neon signage.