New Retail Store The Dump on I-45N
#6
Posted Wednesday, December 1, 2004 at 12:39 PM
From HBJ on 10/18/04:
Furniture store hopes to attract shoppers with prices, not name
Allison Wollam
Houston Business Journal
A new discount furniture chain is gearing up to open a 140,000-square-foot outlet in Houston next month, and the company president fully expects customers to cringe when they see the name of the store.
The Dump, operated by Virginia Beach, Va.-based Haynes Furniture Co., offers customers deals on off-price furniture by purchasing overstocked items, factory sell-outs and showroom models at distressed prices. The retailer also self-delivers products to keep costs down.
"Only the bravest shoppers will admit that they bought their furniture at The Dump," says E.J. Strelitz, president of The Dump.
Strelitz says The Dump moniker was chosen to set the retailer apart from competitors in the cluttered furniture industry.
The Houston location, at the southwest corner of Interstate 45 North at West Road, will occupy the former Compaq Works building next to Fry's Electronics. It will represent The Dump's entrance into Texas.
Kenneth Katz, a broker with Wulfe & Co., represented The Dump in securing the Houston site.
The 109-year-old family company operates three stores in Virginia, one in New Jersey and two in Pennsylvania.
Ned Scherer, vice president of The Dump, says the company chose the Houston location because of its demographics. Nearly 300,000 cars pass by the site each day.
Strelitz says the company will wait to see how the first outlet performs before making decisions regarding additional stores in the area.
In another retail twist, The Dump is open only on Friday through Sunday. Because the retailer doesn't have a central warehouse and sells 20 percent to 40 percent of its floor merchandise every weekend, The Dump spends the week replenishing inventory.
Strelitz says this gives the retailer the opportunity to keep merchandise fresh.
Strelitz expects the Houston furniture industry to be "extremely competitive" because it is a highly saturated market with a lot of mature players.
Indeed, The Dump will have plenty of competition in the Houston area as several furniture retailers specializing in different price ranges prepare to expand in the market.
High-end retailer Z Gallerie, which currently has locations in Memorial City Mall and Highland Village, is opening a store in The Woodlands in November and is considering expanding to Sugar Land next year.
Additionally, Storehouse Furniture will open a new store in The Woodlands next month and has just signed a 12,000-square-foot lease at Baybrook Square, which is scheduled to open at the end of the year.
Storehouse currently has three stores in the Houston market.
The company is also working on a location in Sugar Land and plans to open additional stores in 2006, says Lilly Golden, a broker with Moody Rambin Interests who assists Storehouse in securing sites in the Houston area.
Meanwhile, Lane Furniture, which is owned by Furniture Brands International, is said to be working on securing sites in Baybrook, Willowbrook and Sugar Land. Furniture Brands also owns Thomasville and Broyhill.
And sources say Haverty's Furniture is contemplating entering the Houston market in 2006.
Haverty's stores typically span more than 50,000 square feet and are located in suburban markets with strong home growth projections.
While the Houston furniture market is attracting new retailers, Golden says it isn't as competitive as the Dallas or Atlanta markets.
"I think more home furnishing tenants will enter the market as they begin to recognize Houston's population growth, record number of home sales and the limited number of furniture retailers in the area," she says.
Furniture store hopes to attract shoppers with prices, not name
Allison Wollam
Houston Business Journal
A new discount furniture chain is gearing up to open a 140,000-square-foot outlet in Houston next month, and the company president fully expects customers to cringe when they see the name of the store.
The Dump, operated by Virginia Beach, Va.-based Haynes Furniture Co., offers customers deals on off-price furniture by purchasing overstocked items, factory sell-outs and showroom models at distressed prices. The retailer also self-delivers products to keep costs down.
"Only the bravest shoppers will admit that they bought their furniture at The Dump," says E.J. Strelitz, president of The Dump.
Strelitz says The Dump moniker was chosen to set the retailer apart from competitors in the cluttered furniture industry.
The Houston location, at the southwest corner of Interstate 45 North at West Road, will occupy the former Compaq Works building next to Fry's Electronics. It will represent The Dump's entrance into Texas.
Kenneth Katz, a broker with Wulfe & Co., represented The Dump in securing the Houston site.
The 109-year-old family company operates three stores in Virginia, one in New Jersey and two in Pennsylvania.
Ned Scherer, vice president of The Dump, says the company chose the Houston location because of its demographics. Nearly 300,000 cars pass by the site each day.
Strelitz says the company will wait to see how the first outlet performs before making decisions regarding additional stores in the area.
In another retail twist, The Dump is open only on Friday through Sunday. Because the retailer doesn't have a central warehouse and sells 20 percent to 40 percent of its floor merchandise every weekend, The Dump spends the week replenishing inventory.
Strelitz says this gives the retailer the opportunity to keep merchandise fresh.
Strelitz expects the Houston furniture industry to be "extremely competitive" because it is a highly saturated market with a lot of mature players.
Indeed, The Dump will have plenty of competition in the Houston area as several furniture retailers specializing in different price ranges prepare to expand in the market.
High-end retailer Z Gallerie, which currently has locations in Memorial City Mall and Highland Village, is opening a store in The Woodlands in November and is considering expanding to Sugar Land next year.
Additionally, Storehouse Furniture will open a new store in The Woodlands next month and has just signed a 12,000-square-foot lease at Baybrook Square, which is scheduled to open at the end of the year.
Storehouse currently has three stores in the Houston market.
The company is also working on a location in Sugar Land and plans to open additional stores in 2006, says Lilly Golden, a broker with Moody Rambin Interests who assists Storehouse in securing sites in the Houston area.
Meanwhile, Lane Furniture, which is owned by Furniture Brands International, is said to be working on securing sites in Baybrook, Willowbrook and Sugar Land. Furniture Brands also owns Thomasville and Broyhill.
And sources say Haverty's Furniture is contemplating entering the Houston market in 2006.
Haverty's stores typically span more than 50,000 square feet and are located in suburban markets with strong home growth projections.
While the Houston furniture market is attracting new retailers, Golden says it isn't as competitive as the Dallas or Atlanta markets.
"I think more home furnishing tenants will enter the market as they begin to recognize Houston's population growth, record number of home sales and the limited number of furniture retailers in the area," she says.
#9
Posted Wednesday, March 16, 2005 at 9:41 PM
#12
Posted Tuesday, March 22, 2005 at 2:29 AM
Has anyone visited this store yet? I was wondering what the quality of the merchandise was like and if the prices were as good as they claim in their advertising. I'm going to be in the market to replace the hand-me-down sofa I've had in my living room for the last four years pretty soon.
#13
Posted Tuesday, March 22, 2005 at 9:05 AM
it's just another store... relax folks.
So fellow HoustonArchitecture board members, sit back and watch Atlanta and Dallas get all these cool projects while Houston sits stagnant! Welcome to Houston, the 4th largest joke of a city in America. The city with no efficient transit options (i.e. rail), no amusement park, 600 sq miles of ghetto, low density, car-centric, unplanned neighborhoods, lack of progress, and etc...
"so if one does not pay more for a house they are incapable of caring about their childs education......boy that is good to know :rolleyes:" - TexasVines
"so if one does not pay more for a house they are incapable of caring about their childs education......boy that is good to know :rolleyes:" - TexasVines
#15
Posted Tuesday, March 22, 2005 at 11:32 AM
YakuzaIce, on Tuesday, March 22nd, 2005 @ 11:29am, said:
I went in once when I was going to Fry's. I didn't really look around much. The furniture seemed okay I guess. The layout of the store was pretty much a huge warehouse with furniture sitting in it.
So it is Gallery Furniture. Where there free cookies.
#16
Posted Saturday, March 26, 2005 at 9:39 PM
I went out there out of curiosity. You have to wonder with a name like that. They had a pretty good variety of stuff, but IMO the prices were not that great. Price wise I think you could do better at the Star outlet. Possibly even Brandon's.
If you are on a really tight budget check out the rental return places like Cort. A lot of the stuff is ragged out, but some of it has just sat in models & can be in really good shape.
If you are on a really tight budget check out the rental return places like Cort. A lot of the stuff is ragged out, but some of it has just sat in models & can be in really good shape.
#19
Posted Sunday, March 27, 2005 at 6:42 PM
I love the Star Outlets, both 45 and the upstairs at I-10. BTW, everything's negotiable...unless it is in stock. We got a really nice entertainment armoire for less than $200 because it was the last one. It was tagged at the I-45 store for $400, and retail was close to $800. The other reason it was so cheap is that originally it was part of a 3-piece set. I have no idea what happened to the other two pieces.
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