
Well....now that you mention it....efforts are currently underway to restore the "Hotel Cotton" name to the building. There is a lot of bureaucratic paperwork involved when renaming a business and there will be some obvious costs associated with changing signage, but everyone in the family believes that a name change is in the best interests of everyone. I can't say just yet when the name change will happen, but I think that it's pretty much a done deal barring any last-minute show-stoppers.
For those who are interested, the Montagu hotel was known originally known as the "Hotel Cotton" from the time it opened in March 1913 until about 1951 or 1952 when a new owner changed the name to "Montagu Hotel." Throughout its early years the hotel was popularly referred to by local residents as the "Cotton Hotel." For a history of the hotel and early photos, check out the history page on our website at
http://www.hotelcott...ttonhistory.htm
Many probably wonder how the hotel came to be in the sad condition that it arrived at by the end of the 20th century. Well, by the early 1950's the Cotton was already 40 years old and had declined from being a 4-star facility in its early years, to being a 3-star hotel. By the early 1970's the business declined further to a 2-star facility and finally it sank to pretty much a "no-star" hotel as it became a low-rent building catering mainly to the homeless and people with substance abuse problems and/or mental disabilities, which is why the place has earned such an unfortunate reputation in recent decades.
This sad state of affairs occured due to the collapse of retail businesses in downtown Houston coupled with the mass flight of downtown residents to the suburbs over the last four decades of the 20th century. This caused the two restaurants in the hotel to have to close - dramatically decreasing vitally needed revenue streams from the business. The only way the hotel could survive over the last two decades as a viable business was by opening its doors to the only people left living downtown. Otherwise, the place would have been closed down and almost certainly demolished 10 or 15 years ago. The recent demolition of the William Penn Hotel on Texas Avenue, which was 12 years younger than the Cotton Hotel, should be a cautionary tale here. I hope nothing like this ever happens to our building.
Now, because of the encouraging revitalization efforts underway downtown, it makes sense to try to improve the hotel and to attempt to attract a more middle-class clientele again. To this end, the owners recognize that a long-overdue renovation of the building is needed and that the restored Hotel Cotton should be marketed as an economy facility offering, clean, safe, affordable lodgings in the heart of downtown in an historic building that is nearing it's 100th anniversary as downtown's oldest continuously operated hotel facility.
I should note, however, that the owners do not intend to create another boutique hotel, as Houston already has too many of those downtown and most are not profitable due to oversaturation of the market. We feel that the underserved market is for middle-class guests who don't mind paying $50 or $60 a night for a good room, but who are either unable or unwilling to shell out $130 - $300 a night for a luxury suite in a boutique hotel. So, the goal is to do a modest renovation to raise the average room back up to the quality one would expect to find in a Super 8 or perhaps a Best Western type of facility. In short - clean, comfortable, & affordable. We think that the location at Fannin and Rusk will also attract new guests because of the close proximity to all of downtown's attractions as well as to the MetroRail which will allow guests to travel to Reliant Stadium, the medical center, the museum district, Hermann Park, the Zoo, etc. at very low cost.
I'm pleased to see that news of this effort is being so well-received here and I would encourage members of this board to drop in some time during the day and visit the hotel as we slowly make improvements to the building. I am usually on duty between 6am - 2pm Mon-Sat and am often in the building at other times of day as well and I'm always happy to show people the work we have done.
-George Kalas
General Manager
Jeebus, on Friday, January 27th, 2006 @ 12:17am, said:
This is great news for downtown.